MediaDailyNews Editions for December 2018
MediaDailyNews - Thursday, Dec. 13, 2018
Dish Media Sales Joins Comscore's Cross-Platform Ratings Test
TV Remains Big For Movie Ad Spend, But Facebook Posts Higher Efficiency
TV Forecast: Retrans Expands, Core Ad Sales Decline
Pixability Launches Partner Connect Program To Streamline Video Ad Buys
Average Time Spent Daily With Media: 2012 vs. 2018
FIG, Horizon Media Selected For Benjamin Moore Agency Duties
National Geographic, YouTube Partner Long-Term, Create 3 VR Series
YouTube's 'Ads of The Year' Lean Into Platform's Strengths
Wanted: Squeaky Clean Inoffensive Person To Host Oscars
Rivals Run Their Shows On Netflix. Does Anyone Care?
NPR Releases Open Source Podcast Analytics Tech
Streamlining App Advertising Pays Off
VR Ads Can Be Marketing Gold For Selling 'Premium' Experiences
First Media, GSTV Team To Distribute 'So Yummy,' 'Blossom'
MediaDailyNews - Wednesday, Dec. 12, 2018
ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
Nets Post Big Ratings Losses, NFL Continues To Score
Analysts Double Down On 'Material' Facebook Reorg, Other 2019 Predictions
Facebook Relaunches Search Ads As Small Test In U.S., Canada
U.S. Pay TV Penetration Drops, Streaming Services Are Up
Report: Disney May Sell Regional Sports Networks Piecemeal
2019 Poised To Usher In 'New Era' Of Video Marketing
'Time' Honors Slain, Imprisoned Journalists As Persons Of The Year
Why Google Lens On Apple iPhone Is A Game Changer
Google CEO Fails To Ease Worries About Bias, Censorship
End Of An Era As CBS Sells Television City In Hollywood
Poised For A Happy Holiday: Key Takeaways From Black Friday And Cyber Monday
MediaDailyNews - Tuesday, Dec. 11, 2018
De Nardis Leaving OMG At Year's End
Hulu To Launch New Private Marketplace
WPP Outlines Transformation Plans
Disney, Comcast Nab Sizable Share Of Global Content Spend
Getting News From Social Media Outpaces Print, Consumption Trends Even Impact TV
Companies Rethink The TV Ad Model For OTT
Boycott Disney+
'Thrillist' Debuts First Content Slate
The Best 18 TV Dramas Of 2018
Creativity At The Core Of Plan A's New Holding Company Model
Weather Can Top Even Live TV Events
Live Long And Prosper: Network Shows Are Sticking Around
Holiday Campaigns Continue To Roll Out Across The World
MediaDailyNews - Monday, Dec. 10, 2018
Media Stocks Finish Week With Average 4% Declines
U.S. Marines Ad Contract Up For Review
Fraudulent Traffic Rising, So Is Ads.txt
Katz Networks Restarts Court TV Network Cross-Platform
Unreality TV: The Death Of A President
TV User Erosion Accelerates
Cinedigm To Release Managed OTT Tech Platform
'The Wall Street Journal' Teams With Gimlet To Produce Daily Podcast
Fandor Lays Off Staff As It Seeks Buyer
For Programmatic To Grow, Commercial Terms Must Change
Marketers Spend More On Digital Data Access
Cadillac Shows Off New XT4 Via Viceland, MSNBC Shows
Holiday Ad Blitz Continues
MediaDailyNews - Friday, Dec. 7, 2018
MDC Partners Stock Jumps On Report Of Likely Acquisition
What Goes Down, Must Come Up: How Audience Erosion Is Driving Network TV Ad Prices To New Heights
Cable, Broadcast Network Ad Clutter At Or Near All-Time Highs
Sen. Warner To FTC: Google Deserves Fresh Scrutiny
Google 'Urgently' Calls On Europe To Rethink Wording In Copyright Rule
Advertisers' Access To Justice
'Value-Exchange': It's Only Of Value If I Really Want It
Firefly Creates Smart Display Ad Platform For Ride Share Businesses
OOH Advertising For The Next Generation
More Growth For 4K TV Sets Forecast In U.S.
Time Spent Per Facebook User Erodes 10% In October, Other Platforms Ascendant
Will Streaming Video Air Ads After Pause Button Is Hit?
Hang In With HBO's 'Momentum Generation' Until It Takes Off
MediaDailyNews - Thursday, Dec. 6, 2018
IAB Publishes Playbook For Opt-In Value Exchange Ads
Media Stocks Hammered Again, Dow Down Over 1,100 Points In 2 Trading Days
Video Streaming Market Enjoys Steady Media Spend Hikes
AnyClip Rolls Out 'LuminousX' Video Platform
Revcontent's New CEO Nicola Revs Recommendation Engine
2018 Marketing Word(s) Of The Year: 'Brand Purpose'
Six-Second Advertising: What Does This Mean For Media Agencies?
PSAs Engage, Stakes Raised When Content Relates To Actual TV Viewing
'U.S. News & World Report' Debuts 'Wealth Of Knowledge' Podcast
Chopso Champions Asian-American Indie Productions
Collecting New Data Points: Q&A With KERV's Marika Roque
MediaDailyNews - Wednesday, Dec. 5, 2018
Media Stocks Drop, Economic Slowdown Feared
U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data
AT&T's Turner Plans To Ramp Up Addressable Advertising In 2019
Done Deal: Sorrell's S4 Buys MightyHive
Hulu Inks Deal For Anime Content
Hulu Interested In Live Sports, As Subscriptions Rise
Hulu's Latest Original Veers Off In Two Directions
Viacom Plans 'Multifaceted' Approach To OTT In 2019
TV Network Cancellations Are Coming -- Is Netflix Calling?
Print Readership Endures Steady Decline
How Blockchain Can Improve Trust in Mobile Advertising
Google AdSense Reminds Publishers To Avoid Dangerous Content
IPG Veteran Signs On with New Content Shop Newhouse
Consumers Prefer Brands That Take A Stand
MediaDailyNews - Tuesday, Dec. 4, 2018
IPG Mediabrands Promotes Lewis To U.S. CEO
Live Sports Not Part Of Netflix's Future Lineup
What Makes Content 'Premium,' Anyway?
Memo Creates Earned Media Insights Marketplace, Boosts Publishers' Revenue
Ad Forecasts Predict Mixed Year For Publishers
Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
FuboTV Becomes First U.S. Virtual MVPD To Launch In Europe
Discovery Q4 Ads Record Small Uptick
It's All About Emotion: How Brands Can Win With Evocative Advertising
Online Fraudulent Traffic Increases 20% Leading Up To Holidays
TheBlaze Joins CRTV After Traffic Dips 21% Y-O-Y
'The X Factor' Shows Why TV Still Packs A Big Punch
Sorrell's S4C Buys MightyHive For $150m
MediaDailyNews - Monday, Dec. 3, 2018
Nexstar To Buy Tribune Media For $4.1 Billion, Creates Giant TV Station Group
With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
What If Marketers Cut Out A Thousand Cuts?
Advertisers Lose Billions Of Dollars To Ad Fraud
Publicis Rejiggers Saatchi, Team One Leadership
Comscore: Mobile Redefining Holiday Timeline
U.S. Movie Box-Office Revenues Up 10%
Smaller Media Deals May Be In The Works
Native Renewal Rates Up An Average 40% In 2018
Facebook Watch Fashions Itself As Free OTT Alternative
Do VOA, GoUSA Show The World How Great We Are?