MediaPost Weekend Editions for July 2021
MediaPost Weekend - Saturday, July 24, 2021
NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
10 Marketing Insights Gleaned From The Olympics
NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
NBCU Names Merkle's John Lee Chief Data Officer
VAB Asks MRC To Pull Nielsen Accreditation
GroupM Unfriends Facebook Review
Nick Brien Joins Amobee As CEO
Twitter Begins 'Brand Safety' With MRC: Audits On Measurement, Viewability, SIVT To Follow
Google Ads: 3 Strikes And You're Out
Billionaire Space Jam: The Hip-Hooray And Ballyhoo
Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' Campaign
Total TV Ad Spend Will Hit $130+B In 2030
The Darwin Media Awards: And The 'Winners' Are....
Taboola To Acquire Connexity For $800 Million
Omnicom Returns To Growth In The Second Quarter
Comcast, ViacomCBS Chiefs Have Discussed International Streaming Venture: Report
Summer Prime-Time Broadcast TV Sees Ratings Tumble Just 5% So Far
Ford's VanDyke Named Automotive Marketer Of The Year
Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
Omnicom's Wren Re-ups For Another 3 Years
MediaPost Weekend - Saturday, July 17, 2021
Dentsu Revises Forecast, Ad Consensus Upgraded Dramatically
In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
Toyota Halts Donations To Insurrectionist Lawmakers
The Most Valuable Name In News: MSNBC, Not Fox
Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
TV Upfront Ads: 20% Gains In Broadcast CPMs, But Volume Down 13% From 2019
Mediaocean Acquiring Flashtalking, Preps For IPO
Macy's Helps Kids Shake The Dust Off
VaynerX Enters NFT Space, Brings Bud Along As First Client
How Can TV Companies Win In Ecommerce-Centric World?
Publicis Acquires Retail Media Platform, Integrates With Epsilon
Netflix Plans Push Into Video Games
FTC Chair Shouldn't Participate In Antitrust Case, Facebook Argues
AccuWeather Founder On 'Times' Fox Weather Story: What About Us?
Everybody Will Talk About Fox Weather, But Nobody Will Do Anything About It
The Potential Woes Of Working From Home
Doughnut Domination: America's Sweet Obsession Continues
FTC Opens Probe Of Amazon's Proposed MGM Buy: Report
Why I'm Rubbing, Not Wringing, My Hands Over The Demise Of Cookies
Why Glossier Is Opening More Stores
Contextual Ad Provider GumGum Granted MRC Accreditation For Brand Safety At The Content-Level
New Yelp Ad Option Lets National Brands Market On Web Sites
IAB Tech Lab Taps Nexstar's Katsur As CEO
MediaPost Weekend - Saturday, July 10, 2021
Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
Agency Review Activity Spikes After Quiet 2020
Publicis Media Launches Effort To Boost Ethnically Diverse Suppliers
Athletes Make Us Rethink Sports Sponsorship
Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
Who Wins When CTV Ad Spend Hits $100B In 2030?
TikTok Goes After LinkedIn Job Search Market
CW Imports A Deadpan Comedy About The Undead
YouTube Recommendation Algorithm Violates Its Own Policies, Research Finds
Starcom Claims Ad Industry Milestone: First To Develop Automated Media Booking Bot
Trump Sues Social Platforms For 'Censoring' Him
'Animal Kingdom's' Sons Of Anarchy Carry On Without Mom
Movie Business Expects U.S. Box-Office Recovery
Getting Bitch-Slapped By The Invisible Hand
Facebook, Twitter, Google Threaten To Leave Hong Kong Over Proposed Data Laws
Biden Urges FCC To Restore Net Neutrality, FTC To Regulate 'Surveillance Practices'
New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
New 'Gossip Girl' Manages To Insult Everyone In Sight
Facebook Ad Products Chief: Context Will Be More Of Our King
VaynerMedia Appoints First Chief Innovation Officer
Ford Hires Amazon Exec As First Chief Privacy Officer
Jeff Green's Moment Of Zen
'Talk About It' Campaign Addresses COVID Stress On Women
News Corp. Gives Up on Knewz, Closes News Aggregator
'Vax That Thang Up' Campaign Urges Younger Black Americans To Get Vaccinated
MediaPost Weekend - Saturday, July 3, 2021
On The Fourth, U.S.A. Is Still 'Paradise' For Some
Few CPG, QSR Brands Lighting Up For Independence Day
July 4 Ad Trends: Pools In, Fireworks Out
Spark Foundry Leans Into Summer Heatwave, Places Temperature-Triggered Ads For Jack Daniels
R/GA Exploits Calming Nature Videos To, Well, Save Nature
Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
FCB Health and McCann Health Realigned Under IPG Health
Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA
FLoC Blockers
Marveling At Marv Albert As He Nears Retirement
Sen. Warren Urges Investigation Into Google's Alleged Ad Manipulation Via 'Project Bernanke'
Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees
Supreme Court To Intervene In Battle Over Digital Billboards
Analysts: CTV Ad Spending To Hit $21 Billion This Year, $100 Billion By 2030
ViacomCBS Finishes Upfront At 'Historic Pricing'
WarnerMedia Finishes 'Most Successful' Upfront Ever
CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOY
Why Our Brains Struggle With The Threat Of Data Privacy
ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
10 Lessons From Judging Cannes 2021 Creative Strategy Category
Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
Giving Up The Snark
IAS CEO Rings Nasdaq Closing Bell On First Trading Day
Taboola Starts Trading On Nasdaq