MediaPost Agency Daily Editions for September 2015
MediaPost Agency Daily - Wednesday, Sept. 30, 2015
Martin Sorrell Chides Industry Over 'Snooty Attitude' And Admonishes Brands For Choosing Agencies Based on Cost
IAB To Offer Publishers New Tools Against Ad Blockers
Calculate Your Holiday Revenue With This Handy Calculator From Wpromote
Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
AOL, Verizon Team With Publicis For Sales
comScore, Rentrak To Merge, Take On Nielsen
Connecting Programmatic's Disparate Pieces
Breaking Through The Glass Ceiling
Ad Execs Debate Data, AORs, Pay For Performance
NEW! Orbit Gum Sends Nikki Glaser On Coffee Dates For #NationalCoffeeDay
REVOLVING DOOR: GSD&M Promotes Tom Hamling and Tim Eger To Group Creative Directors
BIZ DEV: J. Walcher Communications Adds Jewish Family Service Of San Diego To Roster
MediaPost Agency Daily - Tuesday, Sept. 29, 2015
Outdoor Advertising Association Wants Agencies to Know Billboards Are Seen By Real People, Not Bots
Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
News Corp. Becomes Merkle's First Publisher For People Ad-Targeting Platform
People Want Helpful Brands
For Marketers, Big Data Lacks Adequate Analytics
Full Transparency In Adland? Not Likely
NEW! Skol Ultra: The Official Beer Of Non-Official Athletes
REVOLVING DOOR: Jonas Backstrom Named Managing Director Of Hasan & Partners Stockholm
BIZ DEV: California Lottery Names Olson As First Digital AOR
Let The Blame Games Begin!
FTC's Julie Brill Tells Ad Tech Companies To Improve Privacy Protections
MediaPost Agency Daily - Monday, Sept. 28, 2015
Missing Mad Men? Now You Can Hear Don Draper Voicing A Character on SpongeBob SquarePants
UM Wins McCormick Media AOR Duties
Havas BETC Launches Record Label
Google, Facebook, Amazon Outages Reflect Uncertainty In The Cloud
Sears Holdings Completes Nearly Year-Long Agency Review
MDC Beefs Up Business Development Effort
Smog Free Toronto
American Standard In Wonderland
Spectacle
NEW! Nike Running Ad Pays Tribute To Last-Place Marathon Finishers
REVOLVING DOOR: Droga5 New York Hires 6
BIZ DEV: SharperImage.com Taps Ocean Media To Handle TV Media Buying
Native + Exchange + Server =
MediaPost Agency Daily - Friday, Sept. 25, 2015
Lowe Roche Founder Explains Why Its A Good Thing Lowe Roche Is Closing
Mindshare Lands General Mills Media Assignment
Publicis Wins Citi Global Media
FCB Appoints Erika Darmstaedter Chief Client Officer
Havas In Talks To Acquire FullSIX Group
AOL Claims It Can Close Gap Between Mix Models And Attribution
California Lottery: 'Little Goes A Long Way'
Saatchi Creative Duo Jumps To Havas
NEW! One Pencil Creates Large Mural And Celebrates California Lottery's 30th Anniversary
REVOLVING DOOR: Barbarian Group Rounds Out Leadership Team
BIZ DEV: Kenwerks Adds Australia Luxe Collective To Roster
Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
MediaPost Agency Daily - Thursday, Sept. 24, 2015
New Novel 'Copygirl' Shares the Trials And Tribulations of A Modern Day Peggy Olsen
Google Charges Video Views Even When Identified As A Robot, Study Finds
MEC Will Hire You on the Spot During Advertising Week
Volkswagen's Brand, Reputation, Existence At Stake?
Brawny Man Choice: Clean Up The Mess Or Move To Mexico
MediaCom Taps ZenithOptimedia's Cijffers As Chief Client Officer
AAA Can Get You Out Of Jail
This Skol's For You
NEW! Yoplait Recruits Tough Guy Actor Dominic Purcell As Company Spokesman
REVOLVING DOOR: Proximity Canada Hires Two
BIZ DEV: DDB Canada Named AOR For Rocky Moutaineer
How Marketers Can Overcome Greenwashing For Consumers
MediaPost Agency Daily - Wednesday, Sept. 23, 2015
Dmexco Vs. Cannes: No Naked People Having Sex And Way More Ad Tech Geeks
GroupM Demands Ad Nets Enforce Anti-Piracy
Visualizing The UN's Big Global Sustainability Goals
SharperImage.com Appoints Ocean Media For TV Buying Duties
Tis The Season: Rite Aid Targets HR Managers To Promote Flu Shots
Help Wanted: MEC To Conduct 'Live Hire' At Advertising Week
Timberland's Focus On The Great (Urban) Outdoors
Mobile Skyrockets With 1B Users, Global Reach Expands
For Marketers IoT Is A Potential Treasure Trove
NEW! Tourist Becomes Accidental Spy In Heineken's James Bond-Themed Ad
REVOLVING DOOR: Ivan Perez-Armendariz And Ryan Skubic Named Co-Managing Directors Of CP+B LA
BIZ DEV: MP&A Digital & Advertising Named AOR For Bucuti & Tara Beach Resorts
MediaPost Agency Daily - Tuesday, Sept. 22, 2015
Mullen Lowe Boston President Kristen Cavallo Has Vacated The Position
Agencies Point Finger At Programmatic, Say It Contributes To Ad-Blocking
IPG's Rapport Gets New U.S. Leader
Editor's Note: Call For Entries for MediaPost's 'All Stars'
Travelocity Names Campbell Ewald AOR; Gnome Will Stay
Agencies Search For Their Next Intern At Advertising Week
L'Oreal Video Influencer Campaign Goes Viral
NEW! Honda Tells Company History Using Stop-Motion Paper-Flipping
REVOLVING DOOR: IMM Appoints Keith Pieper To Oversee Technology
BIZ DEV: The EGC Group Awarded Digital, Social Media Work For VOXX Electronics' Singtrix Brand
Silent Spring, The Sequel
MediaPost Agency Daily - Monday, Sept. 21, 2015
If You Use An Ad Blocker, You Are A Hypocrite
Carat Cuts 2015 Global Ad Spend Forecast
Agency Opens Coffee Shop to Have Dialog With Consumers
MDC's Doft: SEC Probe Is A 'Little Cloud That Will Pass'
Editor's Note: Call for Entries for 'Agency of the Year Awards'
Broadcast Nets See More Scatter Activity, But Overall Media Ad Dollars Up
Adventures In Paradise: MeringCarson Wins Tahiti Tourism Biz
Music Festival And Venue Sponsorships On The Rise
Top Ad Blocker Blocks Self, Says It Just Didn't 'Feel Good'
Branding Irony
NEW! WestJet Campaign Profiles Man Disguised As Dog To Save Money On Airfare
REVOLVING DOOR: 360i Hires Ashleigh Young As VP, New Business
BIZ DEV: MeringCarson Named Global AOR For Tahiti Tourisme
MediaPost Agency Daily - Friday, Sept. 18, 2015
After Losing U.S. Navy Account, Campbell Ewald Loses Government Appeal To Retain Account
Roth, Sorrell Say U.S. Rebate Crisis Is A Myth
U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
SapientNitro Charts New Course With Carnival Cruise Line
Priceline Selects BBDO New York As Its New Ad Agency
KBS Launches New Unit For Sports, Entertainment
NEW! Talk Like A Pirate On Sept. 19 And Get A Free Krispy Kreme Doughnut
REVOLVING DOOR: Heat Hires Jonathan 'JB' Byrne As Creative Director
BIZ DEV: Venables Bell & Partners Named Lead Global Creative Agency For Celebrity Cruises
The Tweet That Wags The Market
MediaPost Agency Daily - Thursday, Sept. 17, 2015
This '500 Under 500' List Gleefully Mocks Ad Industry's Obsession With Rankings
Dentsu Bets On 'Cloud-First' Mobile Startup
AMC Begins Selling TV Spots Programmatically, Higher Yields Expected
Ad Economy Continues To Recede, Even Digital Not Immune: Display Market Falls 7% During First Half
Scaling The Heights Of Everest On Your Mobile Device
Brunner Taps Pat Stroh To Diagnose Data
NEW! Oscar Mayer Debuts Sizzl, The Dating App For Bacon Lovers
REVOLVING DOOR: Matt Talbot Promoted To VP, ECD Of CP+B Boulder
BIZ DEV: McGann | Zhang Named U.S. AOR For Air China
The Cost To Target A Mobile App Install By Operating System
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