Have moms pushed the envelope in tackling live video chat while using other streaming tools? Which brands will join this revolution and engage in real-time video chat with them?

Careful choices that aid in stretching dollars will prevail, and the brands that offer moms quality, convenience and value will capture the lion's share of her back-to-school budget this year.

Combined with the fact that 63% of web users use the Internet to research a product or service before buying a product or service, these statistics demonstrate the importance of effectively appealing to this influential and profitable female market online. Here are five ways you can do just that.