• ENGAGE:MOMS
    Don't Forget About The Parents Of Generation Z
    Parents of Generation Z, the name given to those born after 1995, are entering a new life stage as their children stand on the cusp of adulthood. Today's parents are particularly hungry for content that relates to their needs, much like they received when they were parents of newborns. However, unlike that previous stage in their lives, they don't have the luxury of looking to best practices from the past as they navigate for the first time what it means to parent in this digital age.
  • ENGAGE:MOMS
    The Importance Of Relationships To Millennial Moms
    There is probably no other word that holds as much importance in effective marketing to mothers than the word relationship, and no other generation places more value on the word than Millennial Moms. It's a word that I typically tie to adjectives such as relevant, timely, meaningful and transparent. As marketers, while we know relationships are important to every generation of moms, the Millennial Moms have predictably upped the ante.
  • ENGAGE:MOMS
    A Shift Toward Organics Among Moms, Brands, And Retailers
    I can remember when I started scanning food labels for the word "organic." My daughter was about six months old and just beginning to try solid food. Like many moms, I wanted to be sure she was getting the safest, healthiest food possible, so I started buying organic yogurt and baby food. Looking for that organic label became a habit, and now that my kids are seven and ten years old, I still buy organic snacks and milk for them.
  • ENGAGE:MOMS
    The Myth Of The Married Mother
    Back in the 1970s, "The Partridge Family," "The Brady Bunch" and "The Jeffersons" reigned supreme. Ninety-four percent of all births were to married mothers. Today, 52% of all Millennial mothers giving birth are not married. The days where a family equals a husband, a wife, and two or more children are long gone.
  • ENGAGE:MOMS
    Moms Are Ready For Online Grocery Shopping
    Online grocery shopping is not a new concept. It's been tried and many have failed, but as with everything, it's all about timing. Stores like Wegmans are seeing early success on their second trial because of advances in technology and personalization. Tying personal shopper to the online buying process has been one way Wegmans has been able to satisfy moms who want thin asparagus versus just an order of asparagus.