• ENGAGE:MOMS
    Cautious Moms, Casual Dads
    We know the presence of kids in a household is highly correlated with the acquisition of a variety of internet-enabled devices and services. So much so, the idea of today's mothers using internet-enabled technology to more effectively manage their consistently busy family lives has become almost clichd. However, questions remain about if, when and/or how moms are passing down those feelings and behaviors about digital tools and experiences to their children. Do kids learn about the benefits of the digital world from their moms?
  • ENGAGE:MOMS
    When Your Brand Becomes A Ritual - And Vice Versa
    Many of our clients are updating their brands. Whether through a full rebranding, a simple brand refresh/rejuvenation or the expansion/narrowing of their target audiences, their brand,identities and extensions are top of mind.
  • ENGAGE:MOMS
    Do Your Kids Get A Balanced Diet Of Technology?
    It is universally known that ensuring your child has a balanced and nutritious diet is one of the most important elements in their upbringing. Indeed, our Truth about Wellness study revealed a "balanced diet" was the number one factor when looking after the health needs of your children. On the flip side, the "availability of unhealthy food" was seen to be the single, biggest barrier to a child's wellness. The pressure to maintain balance in our consumption driven lives is becoming more and more difficult. However, it is not the only excess that parents are now becoming increasingly concerned about. ...
  • ENGAGE:MOMS
    Solutions To Some Of Your Marketing Challenges
    It's hard to believe we are nearing the end of Q2, but here we are-half-way through our year and finding ourselves evaluating the goals we had set for 2013. How are things going for you? As you begin to look at your marketing-to-mom goals and strategies, here are some of the top reasons your brand may not be connecting with Mom and some possible ways your company may be able to overcome the challenge in the second half of this year.
  • ENGAGE:MOMS
    Be Real
    Moms are an important demographic to almost every marketer. In the past 10 years, moms have been interacting with brands in ways they never have before. Indeed, in this day and age of social media, moms want to form connections - with other moms, brands, and products. Yet, not all brands are living up to moms' expectations. According to an Insights in Marketing survey, only 31% of moms feel that brands effectively market to women.
  • ENGAGE:MOMS
    Content And Context In Email Marketing
    At a recent conference on email marketing in Florida, Amazon's Donald Parsons spoke about the importance of conversation in email marketing, as in talk about something the recipient wants to discuss. He gave an example of how he and his friends would spend hours talking about their hometown Boston Red Sox, but the conversation would be much shorter should, say, the Yankees come up.
  • ENGAGE:MOMS
    Measuring Social Mom: One Size Does Not Fit All
    We don't need research to tell us social media has exploded. From social music, games, and TV, to shopping and fitness regimens, we're now sharing everything. 73% of the population is on Facebook. 77% is on YouTube. 83% of Pinterest users are pinning once a week or more. But what I find remarkable is how much more intensely moms use social media than everybody else.
  • ENGAGE:MOMS
    What Does She Really Want This Mother's Day? Not What You'd Expect!
    Who needs expensive gifts? The No. 1 present moms want for Mother's Day 2013 is something handmade from their child. But the second most-wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself.
  • ENGAGE:MOMS
    It's A Bad Idea To Buy Lists Of Bloggers
    Companies, organizations and brands everywhere are looking for influencers. These influencers are typically a reflection of their target audience or a niche the brand wants to expand their reach and they will be leveraged for market research, ideation and the creation of content or the amplification of a brand's content. Everywhere you look there is the search for influencers.
  • ENGAGE:MOMS
    How Brands Can Celebrate Moms ... And Help Moms Celebrate
    May is the month for Moms. Between Mother's Day and National Mom's Nite Out, www.momsniteout.com, there's a lot of celebrating around motherhood. As marketers join in the celebration to connect with moms, I thought it would fun to take a look at some of the brands that are executing interesting marketing campaigns around mothers and where the opportunities are for companies who still want to jump into May with moms.