ENGAGE:MOMS
by Aliza Freud on Feb 26, 12:00 PM
Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some old recommendations like limited cholesterol.
ENGAGE:MOMS
by Maria Bailey on Feb 19, 1:00 PM
Tell children to play with toys and they will grab their tablets first, thanks to the continued blending of traditional and digital toys. This week, a new study we conducted, and released at the Digital Kids Conference (at Toy Fair), reveals what moms are willing to spend, and how and why they buy.
ENGAGE:MOMS
by Tina Wells on Feb 12, 2:36 PM
Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion dollars of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
ENGAGE:MOMS
by Holly Pavlika on Feb 5, 11:00 AM
In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a big disconnect between brands and the advertising they create to trying to reach moms. Because I was not only a female creative director but also a parent working for a social media company, my boss asked me to start blogging about marketing to moms through social. The timing was perfect as social media was about to explode. Fast-forward to today, and …
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