• ENGAGE:MOMS
    Moms, Food Brands And The New Dietary Guidelines
    Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some old recommendations like limited cholesterol.
  • ENGAGE:MOMS
    Moms Spending Big Money On Connected Toys For Their Kids
    Tell children to play with toys and they will grab their tablets first, thanks to the continued blending of traditional and digital toys. This week, a new study we conducted, and released at the Digital Kids Conference (at Toy Fair), reveals what moms are willing to spend, and how and why they buy.
  • ENGAGE:MOMS
    Millennial Moms Vs. Established Moms: Know The Difference
    Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion dollars of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
  • ENGAGE:MOMS
    5 Pieces Of Advice For Marketers Looking To Reach Moms
    In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a big disconnect between brands and the advertising they create to trying to reach moms. Because I was not only a female creative director but also a parent working for a social media company, my boss asked me to start blogging about marketing to moms through social. The timing was perfect as social media was about to explode. Fast-forward to today, and ...