• ENGAGE:MOMS
    The Future Of Media Starts At Home
    The media behaviors of next-generation audiences are being shaped at home with the proliferation of smart and internet-enabled devices and new parental attitudes and behaviors regarding online content. For example, over the last three years, ownership of tablets, web-enabled televisions and digital media receivers (such as Chromecast, Amazon Fire Stick, Apple TV, etc.) has increased significantly year over year in homes with kids under 13 years old. Coincidentally, subscription video-on-demand services such as Netflix, Hulu Plus and Amazon Prime Instant Video have also seen significant year-over-year growth in these households.
  • ENGAGE:MOMS
    Retail Through The Eyes Of Millennial Moms
    The in-store experience can be optimized through mom-friendly amenities and design.
  • ENGAGE:MOMS
    The BOGO Of Offline Events
    As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers.
  • ENGAGE:MOMS
    From Greeting Cards To Gadgets: The Evolution Of Mother's Day Gifts
    For as long as I can remember, Mother's Day has been synonymous with three things: handmade cards, flowers, and brunch. That's how we always celebrated with my mom, and now it's how I celebrate with my own kids.
  • ENGAGE:MOMS
    Can Brands Help Close The Wage Gap?
    On April 14, Equal Pay Day, you might have seen social media light up with photos of open hands holding three quarters and three pennies. 78 cents: what the average American woman earns to the average man's dollar. April 14: how far into the year the average woman must work to earn what the average man earned in the previous year.
  • ENGAGE:MOMS
    Reach Moms Through Storytelling And Podcasts
    If social media is powered by storytelling and great stories are what lead people to sharing, then no wonder podcasts are growing in popularity.