ENGAGE:MOMS
by Donna Sabino on May 29, 10:30 AM
The media behaviors of next-generation audiences are being shaped at home with the proliferation of smart and internet-enabled devices and new parental attitudes and behaviors regarding online content. For example, over the last three years, ownership of tablets, web-enabled televisions and digital media receivers (such as Chromecast, Amazon Fire Stick, Apple TV, etc.) has increased significantly year over year in homes with kids under 13 years old. Coincidentally, subscription video-on-demand services such as Netflix, Hulu Plus and Amazon Prime Instant Video have also seen significant year-over-year growth in these households.
ENGAGE:MOMS
by Lisa Mabe-Konstantopoulos on May 22, 9:35 AM
The in-store experience can be optimized through mom-friendly amenities and design.
ENGAGE:MOMS
by Maria Bailey on May 15, 10:00 AM
As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers.
ENGAGE:MOMS
by Julie Michaelson on May 8, 10:00 AM
For as long as I can remember, Mother's Day has been synonymous with three things: handmade cards, flowers, and brunch. That's how we always celebrated with my mom, and now it's how I celebrate with my own kids.
ENGAGE:MOMS
by Greg Smith on May 4, 11:00 AM
On April 14, Equal Pay Day, you might have seen social media light up with photos of open hands holding three quarters and three pennies. 78 cents: what the average American woman earns to the average man's dollar. April 14: how far into the year the average woman must work to earn what the average man earned in the previous year.
ENGAGE:MOMS
by Holly Pavlika on May 1, 9:45 AM
If social media is powered by storytelling and great stories are what lead people to sharing, then no wonder podcasts are growing in popularity.
To read more articles use the ARCHIVE function on this page.