• ENGAGE:MOMS
    Couponing In The Digital Age
    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection.
  • ENGAGE:MOMS
    The System 1 And MAYA Solution For Marketing To Moms
    If there's one universally accepted truth about contemporary moms, it's that they are not the same as the mothers we grew up with. Whether you're a Baby Boomer, Gen Xer or Millennial, the woman who raised you differs significantly from today's moms.
  • ENGAGE:MOMS
    Momma Said What?
    How Millennial moms see themselves ... and how they want to be seen.