• ENGAGE:MOMS
    Mom's Mindset This Holiday Shopping Season
    Let's be clear, this holiday shopping season still has the "hangover" effect of the election to endure. In a survey that we fielded two days after the Presidential Election, over 45% of moms indicated that the results of this election put the U.S. on the wrong path for the future, and 15% of moms surveyed said that they would spend less this holiday shopping season as a result of Trump's win.
  • ENGAGE:MOMS
    Moms Dish Up Thoughts On Black Friday And Cyber Monday
    As we approach Thanksgiving week, I'm gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door before sunrise with holiday gift list in hand to shop for my family, friends and team. I knock out the rest of the list on Cyber Monday. I'm calling myself a hybrid shopper, and you'll read why below.
  • ENGAGE:MOMS
    Identifying And Understanding The Mom Cultures Within Your Audience
    We live in a content world driven by the attention economy.