• ENGAGE:MOMS
    The Way To Her Heart, And Purse, Is Through Her Smartphone
    Recently, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. Since 83% of new moms are Millennials - women 18-34 - the report is worth sharing. The key takeaway for marketers: The best way to reach and connect with Millennial Moms is via their smartphones.
  • ENGAGE:MOMS
    Rock-Solid Ways Brands Can Connect
    It can be a challenge for brands to reach busy moms who are exposed to many messages each day - from emails and online advertising to TV commercials and beyond. To stand out, brands must fine-tune their messaging to resonate with what moms truly value.
  • ENGAGE:MOMS
    Creating New Traditions, Challenging Perceptions: Introducing Millennial Mom
    Quick! When you hear the word "Millennial," what words come to mind? How about "entitled"? "Unemployed"? Or maybe "living at home"?
  • ENGAGE:MOMS
    Brands Can Help Women Achieve A 'Nourished Life'
    The rise in consumer awareness, attention, and desire for a healthy lifestyle is unmistakable, and U.S. consumer spending for health- and wellness-related products now exceeds billions of dollars each year. Brands in all kinds of vertical categories are seeking ways to tap into this megatrend.
  • ENGAGE:MOMS
    Lessons Learned From Super Bowl Advertising
    Yes, the Super Bowl has come and gone and, according to many a sportscaster and spectator, this year's Big Game was not quite as exciting as some had hoped-and that feeling of slight disappointment seemed to stretch from the playing field into the commercials. "The game was horrible. The commercials were slightly better than horrible," writes Derek Thompson in an article for The Atlantic - a sentiment felt by many inside and outside of the advertising world.
  • ENGAGE:MOMS
    How To Reach Moguls, Moms & Maids
    Liz O'Donnell, founder of Hello Ladies, recently wrote a book, Mogul, Mom & Maid, in which she conducted in-depth interviews with over 100 working women across the U.S. These conversations verified that for today's mothers, opting out of the workforce is simply not an option. She needs to work in order to provide food and shelter, and she is often the breadwinner of the family. The U.S. Bureau of Labor Statistics says close to 40% of working wives now out-earn their spouse - an increase of 50% in the last 50 years.
  • ENGAGE:MOMS
    When It Comes To Reaching Women, What's Old Is New Again
    How to get into the mind of a woman? An age-old pursuit, and for marketers an imperative one. In this gadget-glorified, digital-forward world we live in, brands often turn to the next big thing when it comes to reaching the female demographic. I'm not saying that's necessarily a bad thing. For example, recent statistics from Pew Research show that a third of all women in the U.S. are on Pinterest, making it a strong tech pathway to connect with female audiences. However, I think that many marketers are a bit too keen on the brightest, new advertising practice, platform or ...