• ENGAGE:MOMS
    The Most Important Stop on Mom's Purchase Journey
    On the path to purchase, what sources of information wield the most influence on what shoppers buy? Given the variety of ways consumers share and receive information today, that question has become even more complex for marketers seeking to connect to potential customers. When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.
  • ENGAGE:MOMS
    What Moms Are Watching This Summer (Other Than TV)
    Video, video, video. It's a topic I've posted about often, perhaps at the risk of sounding like a broken record. (Would Millennial Moms even know what that clich refers to?) However, a recent study illustrates again the overwhelming use of video among moms of all generations, with higher numbers among Millennial Moms who love the "customized" viewing options that are instantaneous, shareable, informative and portable. Moms are more videos than ever on their phones or mobile devices, tuning in to YouTube, Facebook, Amazon and Vine to name a few.
  • ENGAGE:MOMS
    Beyond Babies: Daily Digital Routines Of Moms With Older Kids
    Ask any mom, and she'll tell you: The first year of motherhood is chaotic. Every time you think you've settled into a routine, your baby decides to throw it all out the window. Nap times shift, eating habits evolve, and developmental milestones rocket past. The only thing you can predict about the first year is that your routine will change - routinely.
  • ENGAGE:MOMS
    Back-To-School With Millennial Moms
    Fourth of July is upon us and for some parents, visions of sending kids back to school are already dancing in their minds. This includes millennial moms-believe it or not, some women on the older end of the millennial generation have children that are of school age and are preparing for classes in the fall. And this year, about $56.3 billion in back-to-school sales is expected - that's a lot of backpacks, school supplies, new shoes and more.