When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms' spending budgets other than Christmas, Back to School and Easter. By knowing what's on moms' minds and what's on to-do lists now, you can open up opportunities to grow your brand's bottom line. There are many tactics that don't require a huge spend on ad campaigns or a long lead. The inherently fast and flexible options available through social media also let moms know that brands understand the "mom calendar." Therefore, these brands …