• ENGAGE:MOMS
    When Moms Defer To Digital Dads
    We tend to think of moms as children's first teachers, their guides as they learn about and explore the world. But as digital technology becomes a greater part of kids' everyday lives, are mothers the ones shepherding them online to engage in interactive experiences? When looking at the media and technology co-consumption behaviors of moms and dads with their children, interesting patterns emerge.
  • ENGAGE:MOMS
    Beyond The Holiday: 3 Other Ways To Celebrate With Mom In November
    As you head to the store to pick up your bag of Halloween candy and last-minute costume items, you will notice that sitting next to the brightly lit jack-o-lanterns are brightly lit Christmas trees. Yes, it appears that the holiday shopping season is upon us and as soon as Nov. 1 hits, you might find yourself in a full holiday panic.
  • ENGAGE:MOMS
    Beyond Product Reviews, Leveraging The Power Of Mom Bloggers
    Holiday season is in full swing and many marketers will once again turn to the influence of Mom Bloggers. Just as technology has changed since last holiday season, so have the most effective ways to leverage your relationships with moms. Here are a few ways to expand your tactics and maximize your marketing with these social media mavens.
  • ENGAGE:MOMS
    The Other Side of the Fence: What A Brand Marketer Learned While Working For A Digital Publisher
    After graduating from business school, I jumped right into the marketing world with a job as associate brand manager. One of the perks of the job was that I had the opportunity to spend a year learning how things work "on the other side of the fence" - that is, on the digital publishing side. I'm about three-quarters of the way through my year - focused specifically on the mom marketplace - and so far it's been a wonderfully eye-opening experience. In business school, or even in traditional brand marketing jobs, we don't usually get this kind of hands-on experience ...
  • ENGAGE:MOMS
    The Millennial Mom Uses Pinterest All Along The Purchase Funnel
    Pinterest is at the forefront of changing media habits and some of the most active users are Millennial Moms. Not just a giant recipe box for planning meals, Pinterest plays an important role in anything she is planning. According to Bob Gilbreath, the president of Ahalogy, a leading Pinterest marketing optimization company, the Millennial mom is using Pinterest for search and planning all along the entire purchase funnel.