Our recent "Truth about Wellness" study revealed that the age of wellness is well and truly upon us. Spending on wellness has doubled in the last decade, and will continue to grow at an impressive rate as the concept becomes further ingrained in our culture. In fact, it is a concept so rich with possibility that it is shifting from a perceived luxury to being considered a fundamental human right.
Hello 2013, and thanks for the new start. Time for fresh goals, a resolution or two, and some reinvigorating change. With a little planning and persistence, we ought to be able to create a better year ahead, right? Truth is, it's not always that easy - just ask a mom.
A lot has changed in the social media space in the last few years. Duh! Along with the technological leaps, though, we've seen a change in the ways that moms connect with brands. Once simple relationship building, one blogger at a time, the business of reaching out to social media influencers in the Mom-sphere has morphed into a complex system.
In addition to being CEO of the household, Mom is also CHO-Chief Healthcare Officer. Mom is often the gatekeeper to family health and, during this time of year, when we are already seeing a record number of flu strains and other illnesses, the CHO is working overtime.
It's that time of year when we reflect on the year's accomplishments and start thinking about what the next year will bring regarding today's Networked Mom. Will marketing to moms look different? Will there be any less emphasis on her and her continuing power? Here are our thoughts.
It's 2013 and as the number on your calendar changes so should some of your mom marketing strategies. I've assembled 13 do's and don'ts that you may want to pay attention to as you enter the new year.