• ENGAGE:MOMS
    The Organic Bubble
    Camo-clad Uncle Bob shares a squinty-eyed staring duel with mom-and-chef-in-charge Cassie over the Thanksgiving table. Apparently, her organic stuffing wasn't what he had in mind. If pushed to the limits, the exchange might leave a lasting holiday memory - maybe even the need for GMO and non-GMO tables next year.
  • ENGAGE:MOMS
    One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek
    A few months ago, we decided to do a multi-generational study to better understand women and food.
  • ENGAGE:MOMS
    5 Last-Minute Marketing Tactics To Drive Holiday Sales With Millennial Moms
    My Thanksgiving grocery shopping is finished; my Black Friday list is ready (yes, I confess I am one of the 5 a.m. deal seekers, but I knock out most of my holiday shopping by the time my family has breakfast). And as I made my Black Friday list, I thought about the light-speed approach of the holidays and the last-minute strategies I would offer CMOs for maximizing holiday sales. After all, these next few weeks of holiday shopping comprise about 20% in annual sales, according to the National Retail Federation.
  • ENGAGE:MOMS
    Can Moms Shop Smart Without Their Smartphones?
    Recently, we presented a group of moms with a challenge that made them shudder with dread. It may not have been as painful as childbirth or as stressful as sleep training, but it did require them to tap into their deepest reserves of maternal strength and courage.
  • ENGAGE:MOMS
    How Grocery Stores Are Evolving To Meet Mom's Needs
    There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.