ENGAGE:MOMS
by Maryanne Conlin on Dec 30, 10:57 AM
What started with an email I sent to a green mom-blogger group suggesting one of their more prominent members enter the video contest turned into a crowd-sourced social media plan that included Twitter domination of the contest hashtag; a pro bono tweet-up by a well-known green marketing organization; 75-plus blog posts and mentions; and endorsements for their candidate garnered from top Mom blogger sites.
ENGAGE:MOMS
by Jens Bachem on Dec 23, 10:19 AM
How can brands ensure they're not just another item on a never-ending list, but the must-buy gift for Christmas?
ENGAGE:MOMS
by Tracey Hope-Ross on Dec 16, 9:52 AM
Brands should focus on providing Moms with opportunities for connectivity, both online and offline, rather than just information, expertise or coupons. Tactics such as forming Mom ambassador programs offer them significant opportunities to build relationships and leads them to effusively thank the brand for bringing them together.
ENGAGE:MOMS
by Adam Boyden on Dec 9, 10:26 AM
For businesses looking to engage and retain consumers, considering the strategies and tools that mom-run businesses are using is a wise investment of time and resources.
ENGAGE:MOMS
by Maria Bailey on Dec 2, 8:35 AM
I tweeted 13,000 followers to ask them, "What would you tell marketers about using Twitter when marketing to moms?" This is what they said.
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