• ENGAGE:MOMS
    Forward Passing Passions
    Americans' passion for sports will be on display this Super Bowl Sunday as families around the country gather around screens of all kinds to watch the Seahawks take on the Pats. These family viewing sessions go a long way towards developing the next generation of sports fans.
  • ENGAGE:MOMS
    Making Content Work
    Yes, when it comes to marketing, content is king. When it comes to marketing to moms, content is King Kong. But, you don't have to be a professional writer or content creator in order to benefit from the success of content marketing efforts. Here are some things I believe make content work for today's moms along with a quick tip for what you can do now to enhance your brand's content marketing efforts.
  • ENGAGE:MOMS
    Will Moms Shed Social Media Weight in the New Year?
    Lose weight. Get organized. Spend less, save more. In 2015, will moms also resolve to trim the amount of time they spend on social media?
  • ENGAGE:MOMS
    Moms And Money: A Complicated Relationship
    What's your New Year's resolution? I have a few: Get to the gym more often, read more books, and spend less money. Wish me luck.
  • ENGAGE:MOMS
    Get Creative With Your Millennial Grocery Shopper
    Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population and will have more than $200 billion in spending power by 2017 according to Advertising Age. So how can you tap into these adventure seeking, tech-savvy, always-on social media maven's wallets? Particularly when Millennials are moving away from the traditional grocery chains their parents shop in and opting towards specialty, mass retailer, club and convenience stores, as reported by Barkely.