ENGAGE:MOMS
by Susan Frech on Apr 29, 12:00 PM
Motherhood stages are not created equal. I find it troubling when the term "mom" is all-encompassing and when "moms" are viewed as a singular unit. The transformation from when I had my first daughter 10 years ago to my son two and half years ago is astounding. As a first-time mom I made all my baby food, nursed until she was 12 months and took sign language classes. Conversely, my third child was bottled-fed, ate jarred baby food and his only sign language has come from watching "Sesame Street." And I'm okay with it.
ENGAGE:MOMS
by Jenna Griffith on Apr 27, 2:38 PM
Mother's Day is the third-largest retail holiday in the US according to data from eMarketer. Last year, the average US consumer spent $173 (up from $163 in 2014) on presents for mom, for a combined total of $21.2 billion on Mother's Day gifting according to the National Retail Federation.
ENGAGE:MOMS
by Morgan Buell on Apr 22, 11:00 AM
Selfless. Strong. Beautiful. Determined. What else comes to mind when you think about your mom? Can you remember the last time you told her? Insights show that she would celebrate the supportive words.
ENGAGE:MOMS
by Maria Bailey on Apr 18, 1:00 PM
No Engage:Moms post would be complete without talking about Mother's Day on May 8th this year. In 2015, over $20 billion was spent on cards, flowers, jewelry and other gifts according to the National Retail Federation. But what do moms really want and how can marketers reach them for a new holiday I'm calling the "un-Mother's Day"?
ENGAGE:MOMS
by Stephanie Azzarone on Apr 12, 1:00 PM
Retailers and manufacturers primed for Mother's Day sales, listen up! Moms are not that interested in what you have to offer.
ENGAGE:MOMS
by Tina Wells on Apr 8, 1:00 PM
Moms across the country are constantly navigating unknown territory and uncertain circumstances as they raise their kids, maintain a household, and juggle a variety of responsibilities. As the younger Millennials and Generation Z grow older in these homes, their mothers are working to catch up and understand their kids' needs - in doing so, they look to various sources of information including, potentially, your brand.
ENGAGE:MOMS
by Jennifer Silverberg on Apr 1, 2:15 PM
CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers' bodies, arguably building and requiring a much closer connection with customers.
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