• ENGAGE:MOMS
    First-Time Moms, Experienced Moms - Speak Their (Different) Languages
    Motherhood stages are not created equal. I find it troubling when the term "mom" is all-encompassing and when "moms" are viewed as a singular unit. The transformation from when I had my first daughter 10 years ago to my son two and half years ago is astounding. As a first-time mom I made all my baby food, nursed until she was 12 months and took sign language classes. Conversely, my third child was bottled-fed, ate jarred baby food and his only sign language has come from watching "Sesame Street." And I'm okay with it.
  • ENGAGE:MOMS
    How To Master Mother's Day
    Mother's Day is the third-largest retail holiday in the US according to data from eMarketer. Last year, the average US consumer spent $173 (up from $163 in 2014) on presents for mom, for a combined total of $21.2 billion on Mother's Day gifting according to the National Retail Federation.
  • ENGAGE:MOMS
    Show Support When You Market To Mom
    Selfless. Strong. Beautiful. Determined. What else comes to mind when you think about your mom? Can you remember the last time you told her? Insights show that she would celebrate the supportive words.
  • ENGAGE:MOMS
    The Un-Mother's Day
    No Engage:Moms post would be complete without talking about Mother's Day on May 8th this year. In 2015, over $20 billion was spent on cards, flowers, jewelry and other gifts according to the National Retail Federation. But what do moms really want and how can marketers reach them for a new holiday I'm calling the "un-Mother's Day"?
  • ENGAGE:MOMS
    What Does Mom Really Want For Mother's Day?
    Retailers and manufacturers primed for Mother's Day sales, listen up! Moms are not that interested in what you have to offer.
  • ENGAGE:MOMS
    Get Ready To Tackle The Mash Up Trend In Families
    Moms across the country are constantly navigating unknown territory and uncertain circumstances as they raise their kids, maintain a household, and juggle a variety of responsibilities. As the younger Millennials and Generation Z grow older in these homes, their mothers are working to catch up and understand their kids' needs - in doing so, they look to various sources of information including, potentially, your brand.
  • ENGAGE:MOMS
    3 Ways Smart CPG Brands Are Building Stronger Relationships With Customers
    CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers' bodies, arguably building and requiring a much closer connection with customers.