ENGAGE:MOMS
by Mary Kay Modaffari on Mar 30, 12:00 PM
With March being Women's History Month, sharing a retrospective on how advertising to women has evolved through the years seemed appropriate. I think it's safe to say that the launch of Ladies Home Journal in 1883 by Cyrus H.K. Curtis, with his wife Louisa as editor, was a major milestone in the practice of creating advertising specifically targeting women.
ENGAGE:MOMS
by Stephanie Azzarone on Mar 23, 8:47 AM
I see an important trend here. Mom bloggers who have focused to date on reviewing products or talking about their personal experiences are now looking to make a greater contribution -- to have real impact. This offers exciting opportunities for bloggers and brands alike.
ENGAGE:MOMS
by Patti Minglin on Mar 16, 8:16 AM
Highlighting breakfast as one of the most important meals of the day is not a new marketing-to-mom strategy, but Kellogg is taking this initiative one step further by making breakfast more than just a meal and turning it into a cause-marketing campaign that is resonating with families throughout the U.S.
ENGAGE:MOMS
by Maryanne Conlin on Mar 9, 7:28 AM
Along with a number of brands, I am participating in the Twitter Promoted Tweets beta test with one of my clients. We're reaching out to moms in a whole new way and learning as we go along, as we always do, from savvy moms.
ENGAGE:MOMS
by Maria Bailey on Mar 2, 7:57 AM
Two dozen brands from Frito Lay to Mercedes Benz were interested in learning from our hindsights in engaging moms. They wanted to know the successes, best-in-class marketing programs and, most importantly, the mistakes made by U.S. companies.
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