• ENGAGE:MOMS
    Tapping Into The Sisterhood Of Motherhood
    "Off to Chicago for 2 day business trip. I could hear my kids crying as I closed the front door to catch my Uber this morning. I waited until we had pulled away before I started to cry. I hate leaving them!" wrote a mom I know from a private Facebook group recently.
  • ENGAGE:MOMS
    What Moms Really Want For Mother's Day
    Even though Mother's Day is two months away, holiday merchandise is starting to hit stores. Chocolates, flowers, restaurant dinners and spa certificates will be handed out to the tune of $22+ billion this Mother's Day. That's right: $22 billion with an average of $172+ being spent individually on each mom, according to the National Retail Federation's 2015 Mother's Day spending report. But are those things moms really want?
  • ENGAGE:MOMS
    Spending Is Hopping This Easter
    Here comes Peter Cottontail, hopping down the bunny trail with billions of dollars in his basket. In a survey report released this week by the National Retail Federation (NRF), an Easter 2016 spending estimate of $17.3 billion will be the highest in the survey's 13-year history. Who is leading the charge to store cash registers and online checkout buttons? Of course, it's moms, who are giving marketers a clear direction on the importance of all holidays to earn their business.
  • ENGAGE:MOMS
    How Grocery Stores Are Evolving To Meet Mom's Needs
    There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for "Progressive Grocer."
  • ENGAGE:MOMS
    Have Moms Changed In The Past Five Years?
    I've been writing for MediaPost's Engage:Moms since 2011. Five years is a long time to write every month on a singular topic. Recently, I went back to those first few posts and came across one headlined, "R. E. S. P. E. C. T.": an acronym for what moms want. Following in the steps of Joe Pulizzi, founder of the Content Marketing Institute and one who is often referred to as Godfather of Content Marketing, I thought I'd repurpose this piece as it is still relevant today.
  • ENGAGE:MOMS
    Getting Mom Moments Right
    A mother's life is a hard life sprinkled with little moments of joy - an unexpected giggle-fest with the kids, a glass of great wine, or the spouse handling your most hated chores. At least that's marketers' favorite new storyline, with ads that show "the ultimate mom moment" leaping like a majestic dolphin from the high-speed, low-sleep, kid-toting, thankless sea of mom life.