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    How To Market To The Digital Mom
    As social circles flow and gain traction online, they shift offline, influencing WOM recommendations among Moms, family members, friends and even strangers in a continuous and exponential process. Here are three proven methods for brands to successfully leverage powerful WOM among Moms.
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    A New Generation Demands Marketing 2.0
    Aside from the age-specific information and products they desire, their use of Facebook, video and networking sites have created a more homogenous multi-generation of mothers. However, this new generation demands a new generation of marketing with unique characteristics, benchmarks and tactics. Here are just a few to consider.
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    Trade Shows: Why We're All In A Dither
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    Wooing Women: It's A Head Game
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