• ENGAGE:MOMS
    Mindful Mothering
    Like most of the internet this week, I have been in equal measure perplexed and amused at the now infamous term "Conscious Uncoupling." In case you've been hiding under a rock this week, Gwyneth Paltrow and Chris Martin announced their decision to consciously uncouple, and the internet exploded. However, if we look past the quips on Twitter and obvious "SNL" fodder, what we see is an extreme form of a trend that has been gathering pace during the past few years.
  • ENGAGE:MOMS
    Women Rule The (Social Media) World!
    On Monday and Tuesday, I attended the 2014 Sandbox Summit, a wonderful meeting about the convergence of technology and education. One of the speakers from BuzzFeed mentioned that women share BuzzFeed information four times as much as men.
  • ENGAGE:MOMS
    Use Emotion To Strike A Chord
    Wouldn't a brand be delighted to receive this kind of response to their product? "I saw it and I just had to have it." "My family would be so much happier with it in our home!" "I felt much safer after we bought one."
  • ENGAGE:MOMS
    Hispanics: A Segment Marketers Can't Afford To Ignore
    As a Hispanic woman raising kids in the United States, I'm especially attuned to the attitudes and challenges of moms like me. But in the past couple of years, I've noticed that a lot of big brands are tuning into our needs as well. The reason is simple: Between 2000 and 2010, the Hispanic population grew by 43% - that's four times the general rate of population growth.
  • ENGAGE:MOMS
    Women Who Inspire Greatness
    In honor of National Women in History Month, I want to share some of the women who have inspired me with their marketing-to-mom greatness.
  • ENGAGE:MOMS
    Getting Your Share Of The Millennial Wallet
    Today's moms have an overwhelming amount of resources to turn to and more content to digest than any other generation before them. Search "new baby" and over 2 billion hits come up. That is information overload for a mom who is already feeling overloaded before the baby is even born and despite being a digital native. Thousands and thousands of recommendations, checklists, educational tips and opinions abound. There is no shortage of advice from friends, family, peers, influencers and celebrity moms, not to mention a huge selection of stores to buy from-large to boutique stores-both online and off.
  • ENGAGE:MOMS
    New Marketing Trends Come With Caution Signs
    Everyone is looking for the next best marketing initiative to connect their brand with moms and ultimately drive sales of their products. As marketers, you have most likely dabbled in all the new marketing programs on Pinterest, Youtube, Instagram and Vine. We all want to find the silver bullet - that one program starts the wildfire of word of mom! 2014 has seen a growth in two growing Mom Marketing trends- Ambassador Programs and In-Home Parties.