• ENGAGE:MOMS
    Don't Discount The Influence Of Moms
    Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: "Is the Mommy Blog Dead?" One of the perspectives comes from a former mom blogger turned influencer agency founder. Her contention is, in short, that "mommy" bloggers did not evolve and they no longer have credibility or influence. Oh, and more often than not, they do not disclose properly about sponsored blog content.
  • ENGAGE:MOMS
    It's College Move-In Season, Just Ask Moms
    This week marks National College Move-In Week when more than 130 colleges and universities welcome students for the fall semester. This means moms will invest plenty of money and sweat equity moving their sons and daughters in to dorms and apartments, a process that I have experienced twice in the last five weeks as I helped two of my children move to college towns at least six states away. From the shopping trips to the road trips with a packed car, I spy multiple opportunities for marketers to tap in to this segment of moms who are sending their sons ...
  • ENGAGE:MOMS
    Nostalgia Runs Deep Among Semi-acculturated Latina Millennials
    Food is emotional. This emotional connection couldn't be more true than among semi-acculturated Latina Millennials aged 18-34.
  • ENGAGE:MOMS
    Millennial Moms Vs. Established Moms: Know The Difference
    The role of women has changed substantially over the past few generations. As a result, today's moms are empowered by a different set of tools and are confronted with a different set of obstacles.