ENGAGE:MOMS
by Stephanie Azzarone on Jul 27, 10:00 AM
Bloggers who regularly provide visibility for a client's brand for free should be recognized whenever possible with other, paid opportunities, as the natural progression of that corporate or agency relationship.
ENGAGE:MOMS
by Maryanne Conlin on Jul 20, 7:14 AM
The beauty of the QR codes is that they can help marketers transition smoothly into a robust mobile strategy. As over 60% of moms now have smartphones, developing a credible mobile strategy is a must for most consumer brands.
ENGAGE:MOMS
by Patti Minglin on Jul 13, 7:58 AM
Today's dad has a much more active role in the day-to-day operations of family life and is adding new dimension to our traditional marketing to mom strategies.
ENGAGE:MOMS
by Maria Bailey on Jul 6, 8:13 AM
All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes.
To read more articles use the ARCHIVE function on this page.