Creating the perfect partnership - whether with another company or with a non-profit organization - can be key to strengthening your relationship with moms and grow your overall business. But in order for this partnership to truly be a win-win for all involved, you need to find the perfect fit for your brand. Here are some tips for you to consider on your road to collaboration:

The World Wide Web has created myriad opportunities for business from ecommerce to global insights within a keyboard's distance. The business of marketing to moms has been untouched by the ability to share ideas and relationships. I'm often asked about the world of moms and marketing outside U.S. borders, especially if companies are contemplating an expansion into other countries.

With Valentine's Day right around the corner, it's only fitting to talk about a passionate love affair happening around the world: the relationship between Millennial moms and their smartphones.

Moms love shopping apps. In fact they are the fastest growing things in mobile. Relevancy and usefulness are propelling this demand to go well beyond just savings features. Flurry Analytics found the shopping category increased last year by 220% on Android alone. In fact, the smarter that retailers become about helping today's shopper, the more attached she will become. Her smartphone is quickly becoming her everyday shopping assistant.