• ENGAGE:MOMS
    'It's Beginning To Look A Lot Like Christmas,' Sings My Inbox
    Yes, it's only September and there are a steady stream of emails that are laying the foundation for a busy holiday sales season. And if this week's U.S. News & World Report story is any indication, it will be a prosperous year for products and brands with major players like Wal-Mart, UPS and FedEx reporting sharp increases in holiday hiring (always a good indicator of a positive forecast).
  • ENGAGE:MOMS
    Mom's 'Backup Brain' - Why Smartphones Are Smart Media
    You just left the house, you're in your car, and you're halfway down the block when you realize you left your wallet on the kitchen table. Do you turn the car around and go back? Now imagine that instead of your wallet, you've left your smartphone. Are your tires squealing as you make that U-turn?
  • ENGAGE:MOMS
    Dads Are Getting Schooled
    It's that time of year and parents are all in the midst of settling into new back-to-school routines. I recently interviewed Tim Sullivan, President of School Family Media. School Family Media was founded 15 years ago and works with PTAs and PTOs helping parents connect with schools and teachers in grades K through 8.
  • ENGAGE:MOMS
    Are You Really Connecting With The Connected?
    As marketers evaluate our ever-evolving leisure-time environment, the critical role played by Millennial Moms cannot be overstated. Not only do they represent an audience of influential customers with expanding economic power today, they are also responsible for teaching content consumption behaviors to next generation audiences, their kids. According to our research, these moms are using new tools to connect, communicate and consume content and their kids are watching and modeling these new media behaviors.