• ENGAGE:MOMS
    Putting It All In Perspective
    I've been attending mom blogger conferences for years-this summer will be my seventh BlogHer event. Yet this month was the first time I had the opportunity to turn out for the Mom 2.0 Summit, which took place in Atlanta. Staff members who had gone in the past highly recommended it, and finally, this year, I had no scheduling conflicts.
  • ENGAGE:MOMS
    The 'Otherhood': How This Demographic Affects Your Marketing Efforts
    A new study from DeVries Global focuses on the power and influence of the "otherhood," a word used to describe women who are not moms. The word is actually the title of a new book by SavvyAuntie.com founder Melanie Notkin. In fact, Notkin partnered with DeVries Global on the study, which sheds new light on a demographic of women-moving them beyond the "Sex and the City" stereotypes and showing women who are smart, savvy and discerning in all aspects of their lives.
  • ENGAGE:MOMS
    Stay-at-Home Vs. Working: Different Choices, Similar Challenges
    Yesterday, actress Gwyneth Paltrow called for an end to the Mommy Wars. What she doesn't realize is that most moms are one step ahead of her. Our new research shows that the battle between stay-at-home moms and working moms isn't raging as fiercely as it once did. Moms today are showing more respect and empathy for each other's choices.
  • ENGAGE:MOMS
    You've Come A Long Way, Baby
    With an estimated 4 million babies born in the U.S. every year, the number for marketers to pay attention to is $10,000 to $12,000. That's the average to low end of the budget that today's mom-to-be will spend as she prepares for baby's arrival. Women having babies and raising young children are the Millennial generation, a group that makes up about 21% of the U.S. population and the largest consumer group to emerge since the Baby Boomer generation.
  • ENGAGE:MOMS
    The Embeddable Mom Of The Future
    Today's social media-savvy moms are considered early technology adopters, but is mom ready to embrace the wearable Internet and become the next mobile device?