• ENGAGE:MOMS
    Mom Testing Facebook Live
    It's a Friday in September and influencers Audrey McClelland & Vera Sweeney are standing in front of a huge "Paw Patrol" display at a Toys R Us on Long Island.
  • ENGAGE:MOMS
    What's New For Holiday 2016
    It's that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media is constantly changing, it's nearly impossible to predict what social platform will be popular six months in advance.
  • ENGAGE:MOMS
    Diversify Your Native Advertising To Reach Moms Effectively
    Native advertising is pulling ahead as a "go to" tactic for effectively reaching your target audience. "Business Insider" predicts that by 2021, native advertising will make up 74% of all ad revenue. That is a staggering number.
  • ENGAGE:MOMS
    Millennial Moms (And Dads) Bringing Back The Art Of Couponing
    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.
  • ENGAGE:MOMS
    The Love And Loyalty Of Moms
    While much is written about Millennials, Gen Z and other cohorts, moms are, and always will be, a key target for brands. Dads have evolved and are more involved with family decisions, but moms are still leading the pack when it comes to making and influencing purchase decisions. With so many opportunities to sway Mom's decision, brands want to know what really makes her loyal. Is she even loyal to a particular brand anymore?