• ENGAGE:MOMS
    Harness Social And Online To Influence Mom's In-Store Purchases
    There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to the checkout line. For many years, in-store shopper marketing was limited to initiatives such as store signage, displays or promotions to drive sales at the point of purchase. While these tactics are certainly still effective, moms no longer rely on just the latest end cap.
  • ENGAGE:MOMS
    Should Beauty Brands Worry About The #NoMakeUp Movement?
    In late August at MTVs Video Music Awards, Alicia Keys showed up to present the Best Male Video Award as well as honor Martin Luther King Jr. Keys appeared at the event sans makeup and the internet took notice. Tens of thousands of tweets appeared both encouraging as well as rebuking Keys' decision.
  • ENGAGE:MOMS
    How To Win The Mom Vote
    With only a few weeks left until Election Day in a highly contentious presidential contest, Hillary and Donald would do well to heed the timeless advice of listening to their mothers, all 40 million of them. This powerful group of voters will head to the polls in November hoping, as all voters do, to shape the future of the country, and more importantly their children's futures, through the ballot box. In a recent survey, more than 89% of moms - Millennials, Gen Xers and Boomers - plan to vote in the 2016 election but 60% of these same moms feel ...
  • ENGAGE:MOMS
    Taking An Audience-First Approach To Reach Moms
    As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, but attention spans are shorter than ever.