• ENGAGE:MOMS
    Understanding The Nuances Of Her Changing Body Image
    Becoming a mom changes everything: your priorities, your schedule, your ability to sleep more than four hours in a row. But nothing feels as dramatic and surprising as the changes in your shape and body image. In just a few months you go from using a rubber band to keep your jeans closed to wearing what can feel like a small tent. And for most women, the body image roller-coaster ride doesn't stop after childbirth. Maybe you go back to your pre-pregnancy weight, but none of your old clothes fit. Maybe you struggle with stretch marks or changes in your ...
  • ENGAGE:MOMS
    Bloggers, Mothers, Fathers Or Not, Mean Business
    I love surveys, data and statistics that turn opinions and emotions in to concrete, quantifiable numbers. Whether it's for social media conferences we host, the dozens I attend each year or at the request of a client, survey data bring it all together. That's why I'm pleased to see this recent report by Kelby Carr of Type-A Parent, "Parent Bloggers Mean Business." It's refreshing to see more validation of what we know about moms who blog, the blogosphere, and particularly what we have been telling brands for a long time.