• ENGAGE:MOMS
    The Importance Of The Teacher
    Millions of kids are heading back to school. Along with brand new school supplies and new outfits, the first day of school usually brings a new classroom instructor. The idea of a new teacher can be intimidating for some kids. However, what kids sometimes forget is that they, themselves, are teachers. In fact, kids aged 6-12 years old find themselves teaching their parents about all kinds of things including media and technology. We find this to be especially true if their parents are Baby Boomers or older Gen Xers.
  • ENGAGE:MOMS
    Online Privacy: Who's Teaching Who?
    Last week, an interesting study about teens detailed that 70% of teens in the US have asked for advice on managing their privacy online. The study went on to show that parents are one of the key sources of advice, demonstrating the expanding role of parenthood. Moms are now expected to wear yet another hat, and guide their children through the unchartered, and ever changing, waters of online privacy.
  • ENGAGE:MOMS
    Mobile-Local Marketing To Moms
    A popular article today on MediaPost, "Hillshire Farms Ups Mobile Reach," obviously attracts viewers in our industry since we all snarf up any tidbit of information on marketing through this platform. But, hidden in the details is a strategy for co-op radio ads that makes sense for almost any food brand marketing to moms.
  • ENGAGE:MOMS
    Strategies For Marketing To Moms Of The 'Boomerang' Generation
    A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents' basements, spending all their time on Facebook and wasting their days as the "boomerang generation." The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their ...
  • ENGAGE:MOMS
    How To Bring The Seasonal Out Of Your Brand
    Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year. To help, I've put together some pointers for mom-focused brands to help them make the most of the major holidays in the latter part of the year.
  • ENGAGE:MOMS
    How Managed Healthcare Programs Can Better Relate To Moms
    At this time of year, many businesses are negotiating with healthcare insurance providers to determine which benefits package to offer employees. Although there is uncertainty as to how the Affordable Care Act will fit into future plan selection, at least for the upcoming year, insurance companies and benefit providers will continue to woo businesses with their plans, pricing and employee care programs.
  • ENGAGE:MOMS
    3 Tips for Getting Your Brand On Board With Blogging
    We often talk about how brands can work with bloggers, but what about brands creating a blog of their own? Should a brand have its own blog? If your brand is targeting moms, I believe having a company blog is a great way to share the personality behind your brand, to give moms insight and information they just don't always gather from traditional advertising and promotion.
  • ENGAGE:MOMS
    Busting The Back-to-School Myth
    It's almost time for kids to head back to school, and you know what that means: Moms everywhere are jumping up and down with excitement! The kids will be out of the house! Let the "mom vacation" begin!
  • ENGAGE:MOMS
    Back to School Means More Than Just Pencil And Pens
    It's Back to School season for moms, and perhaps as a marketer you have overlooked the opportunity to tap into mom's wallet because you don't sell school supplies or computers. Don't make this mistake. The start of the school year means much more to mothers than packing lunches and backpacks. It's recognized as New Year's Day on a mom's calendar.
  • ENGAGE:MOMS
    Will Data And Technology Become Too Big Brother?
    Yes, moms are busy. And we love our smartphones and many of the apps that make our lives easier. But in an effort to secure a piece of her $2.5 trillion worth of spending power, there is the potential to turn off the highly sought-after Mom market. According to eMarketer, brands need to be careful how much they intrude on Mom's territory. They caution, "Moms want to be the ones who initiate commerce-related activities in today's digital environments." Will some of the new technologies and mobile marketing efforts resonate with her? Or alienate her?