• ENGAGE:MOMS
    Getting Mom Friendly At CES
    The Consumer Electronics Show in Las Vegas each January is always a trip - in more ways than one. My favorite stop is always MommyTech, for its annual conference on innovations and trends in family-friendly technology and the opportunity to visit exhibitors that understand the importance of mom as a target audience. Following are some highlights from MommyTech and elsewhere at the show:
  • ENGAGE:MOMS
    Moms, Social Media And Sharing: What's In A Name?
    News of NSA spying and consumer security breaches like the recent Target hacking have exacerbated mothers' concerns for their own privacy and for the privacy of their children online. In fact, in our latest study, "The Truth about Privacy," we found that 71% of U.S. parents say they are more concerned for their children's safety than their own.
  • ENGAGE:MOMS
    The Art Of Entertaining: 4 Tips For Marketers
    Everything we do to plan, celebrate, and commemorate important occasions is making the transition to the digital world. Today, the modern event planner uses new web and mobile technologies to make their lives easier. Invitations have transitioned online. DIY is on the rise because of sites like Pinterest. Social media and blogging have made it easy to visually document and share party ideas. Party hosts - the majority of whom are women - turn to the web to find everything from recipes and decorations to favors and supplies.
  • ENGAGE:MOMS
    It's Goal Time: Planning For A Successful 2014
    As an avid Spartan Obstacle Race participant, I know how satisfying it can be to set goals and achieve them. Last year, I challenged myself to earn the Spartan Race Trifecta Award by completing three Spartan races in one year - and I did it! It took a lot of focused, physically demanding training, but by keeping my long-term goals in mind, I was able to pace myself and stay the course.
  • ENGAGE:MOMS
    The Gold Of P&G: What Your Brand Can Learn
    Marking one month until the start of the Olympic Winter Games, Procter & Gamble recently unveiled it's latest "Thank You, Mom" commercial: "Pick Them Back Up."
  • ENGAGE:MOMS
    2013 Retrospective On Research
    Every year, a multitude of research is done on today's moms. Has much changed since marketers turned their focus on her and her trillion-dollar spending power? We've seen some shifts, but surprisingly, a lot of factors remain the same.
  • ENGAGE:MOMS
    Advice For Marketing In 2014
    In the past, I've provided my annual list of trends in marketing to moms. Call it age. Blame it on Twitter or SnapChat. I feel the need to be short and sweet to get to the point; social media has trained me well. You want to connect to moms. Times are a-changin' and marketing budgets aren't growing. It's important that you make the most of your resources and show a result for your efforts. In light of all this, I decided to drill down the trends I see for 2014 to tactics you can execute today.