Moms want real, not a chemistry lab on their breakfast table. The litmus test is, if you can sell it to a New England farmer's wife, then you've got something.

A sure-fire channel to engage, enlighten and drive action is with subscriber-based electronic newsletters. But just because you have their ear once (or, in this case, their inbox), it doesn't mean you have their long-standing loyalty. Herein are valuable tips to finding marketing-mom success with e-newsletters.

Word of mouth -- rather than newsprint -- is extraordinarily impactful among moms, and the musings of mommy bloggers fall within that umbrella. Marketers who remain skeptical about the influence of mom bloggers must acknowledge that adhering exclusively to the old ways just won't work.

As marketing budgets are being slashed, there's no better time than now to jump on the social media train to reach your marketing goals cost-effectively and with a greater upside than traditional tactics. So, where do you start?