Once seemingly a monolith of homogeneous online influencers, the increasing sophistication of Digital Moms has opened up opportunities for brands that are better served by tighter targeting -- which more or less means most of the brands out there. Despite the hype and digital space given to marketing by big brands, most aren't.

With all the great social media tools available, some brands have opted out of using email to engage the mom consumer. According to a recent study from the Marketing to Moms Coalition, that strategy may not be working. "We discovered variability in the social networking habits of the different mom generational groups for their own behaviors," states the report. "Specifically, Millennial Moms are most likely to use Facebook to share, while Boomer Moms are most likely to use email to share. Generation X Moms are split; the youngest subgroup (30-34) use Facebook more, while 35-44 use email most to share."

It seems everyone wants to cash in on the $2.4 trillion-dollar mom train. If you think mom-trepeneur is just for everyday moms, think again. It's great to be a celebrity ... but it's even better to be a celebrity mom.

Summer is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business trips as well. It's the season when many brands decide to use travel as way to bond with social media moms.

It's no secret that Mom is busy and juggling a constant variety of roles, activities, and demands. But the modern mom is using new devices and digital platforms to do far more than most of us expect -- and maybe more than moms have ever done.

With the Olympics around the corner, marketers are creating campaigns that will not only pay homage to the games, but also connect with consumers in a more meaningful way.

In addition to being the owner of a sales/marketing company, I am also a blogger in the B2B space. Being a blogger has actually educated me more on the brand/blogger relationship than any campaign I have implemented on behalf of my clients. It is through my role as a blogger that I see some of the biggest missteps brands make when it comes to blogger outreach strategies-especially when they are looking to engage moms who blog. Want to avoid the biggest missteps? Follow these rules.

For many moms across the country, school is already out, and summer break has begun. The profile of moms and their interests shift during the summer months -- their schedules may change, they're taking time off for a family vacation and will be planning for the next school year. The summer and fall months offer multiple opportunities for marketers to engage moms.

As the seemingly never-ending debate rages on, comparing moms who work outside the home to moms who stay at home, perhaps the focus should be redirected to highlight the different advantages each type of mom bestows. Data from our newly released LMX Family study adds unique perspective to the discussion by comparing the media and technology ecosystems in which kids aged 6-12, in both types of households, are growing up today.

And how big data can change that.