MediaPost Agency Daily Editions for January 2015
MediaPost Agency Daily - Friday, Jan. 30, 2015
Super Bowl Tweetup To Call Out Sexist Ads During the Game
Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
How To Win The Real-Time Super Bowl
Agency Asks Employees to French Kiss Clients
Fans Want To Go Deeper With Super Bowl Brands
Where Have You Gone, Go Daddy?
Agency No One's Ever Heard Of Issues Pointless, Attention-Seeking Press Release About Super Bowl Ad Effectiveness
ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
Dentsu Aegis Appoints Robert Horler to Newly Created Position of Dentsu CEO USA
Dentsu Aegis Creates U.S. CEO Role, Appoints Rob Horler To Fill It
Mindgruve Taps Mike Hodges For President's Role
SynergEyes, DevicePharm 'See' New Ad Campaign
Split Decision: Volvo Sweeps Global Creative Awards Market
NEW! Football To The Face Turns Marcia Brady Into Danny Trejo In Snickers' Super Bowl Ad
REVOLVING DOOR: Steve Orenstein Joins Mistress As Chief Operating Officer
BIZ DEV: RPA Wins Tempur Sealy
MediaPost Agency Daily - Thursday, Jan. 29, 2015
What The Mobile Tipping Point In Search Means For Marketers
An Ad Agency Placed A Camera In A Railway Station And Everyone Thought It Was A Bomb
Havas EHS, Havas Discovery Merge To Become Helia
McCann Gets In Trouble Over Unapproved S&M Domino's Ad
Groups Set To Tweet About Gender Equality During Super Bowl Ads
Spot Trender Wants to Measure Your Super Bowl Ad Performance
Mechanica Launches Experiential Practice, Hires Bill Goff To Run It
A-List Hollywood Announces Call For Entry And Jury, Not A Single Female Juror In Sight
Walmart, Other Brands, Retailers Cozy Up To Search Marketing Leading Up To Super Bowl
Google's Waze Real-Time Reporting App Criticized For Tracking Police
Consistency Is Key In Multi-Market Media Agency Pitches
BIZ DEV: Braman Motorcars Names THAT Agency As Digital AOR
REVOLVING DOOR: Mehta Mehta Joins Innocean USA As VP/Group Digital Creative Director
NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad
MediaPost Agency Daily - Wednesday, Jan. 28, 2015
Mark Reed Takes One More Step Toward Replacing Martin Sorrell
Mark Read To Take CEO Reins At Wunderman
Publicis Bought The Monkees!
Steve Orenstein Named Mistress COO
Nationwide Severs Retainer-Based Relationship With Moxie, Agency Closes Columbus Office
Golfers Couples, Funk Featured In New Mitsubishi Electric Ads
Jason Trobman Joins Digital Pulp's C-Suite
Planning A Programmatic Practice: How-Tos
NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad
REVOLVING DOOR: DDB Chicago Hires David Banta As SVP, Group Creative Director
BIZ DEV: Believe Advertising To Handle U.S. Media Relations For Nad's
Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaPost Agency Daily - Tuesday, Jan. 27, 2015
Fallon May Have Lost Cadillac and Purina, But That Didn't Stop Them From A Huge Comeback
Consumers Say Ads Are Now Less Informative About Products
CP+B Completes Shift Away From Global CCO, Names Gustavo Sarkis CCO For Miami Office
FirstBank Jumps On DeflateGate For OOH Super Bowl Advertising
StrawberryFrog Named AOR For HeadOn Sports Drink
Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer
AT&T Taps Fluent For Millennial Marketing Projects
Havas Worldwide London Chief Exec Russ Lidstone Leaves
Would You Want To Be A Media Agency CEO In 2015?
NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions
REVOLVING DOOR: Gustavo Sarkis Joins CP+B Miami As Executive Creative Director
BIZ DEV: Santy Added To Delta Air Line's Agency Roster
MediaPost Agency Daily - Monday, Jan. 26, 2015
Hershey's Launches Legal Attack Against Cadbury And May Part Ways With Arnold and Havas
Unilever Launches Global Media Review
Nissan's Fred Diaz Explains the Brand's Dad-Themed Super Bowl Campaign
Most Brands Aren't Getting What They Are Paying For In Super Bowl
Creative Hijacks Agency Hashtags On Instagram To Score An Interview
BBH NY Reshuffles Its Executive Team
Take A Selfie, Win A Civic
Q&A: The Rise Of 'Buy Our Product, Change The World' Positioning
NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot
REVOLVING DOOR: Tom Goodwin Joins Havas Media N.A As SVP Strategy & Innovation
BIZ DEV: RB Consolidates Global Vitamins, Minerals And Supplements Work With McCann Worldgroup
MediaPost Agency Daily - Friday, Jan. 23, 2015
Tumblr Launches Creative Agency to Link Advertisers to Artists
Havas Worldwide Eats Up Edible Arrangements Account
Agency Converts Roomba Into (Incredibly Annoying) Office Productivity Machine
Mirum Management Team Taking Shape
New Vertical Social Network For Marketers to Give AgencySpy Comment Section A Slap Upside the Head
rEvolution Selected For Polaris Media Assignment
Bannersnack Further Dumbs Down Creativity With 'Professional' Banner Making Tool
MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting
Prolific Interactive Bulks Up In San Francisco
Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
Analytic Partners, Keller Fay, Converseon Team To Integrate Social, WOM
AppNexus Adds 3 To Exec Team
NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser
REVOLVING DOOR: Icaro Doria Joins DDB New York As Chief Creative Officer
BIZ DEV: BSUR Wins BiFi and Peperami
Let's Talk About That Vox Media Super Bowl Ad
MediaPost Agency Daily - Thursday, Jan. 22, 2015
Agencies Continue To Decrease TV Ad Spend
Oh the Horror! Animated GIFs Unveil Dramatic Photographic Retouching
Toronto Agency john st. Opens Shop in Montreal
JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum
Whirlpool's Big Grammy Push A First
Razorfish Lands SapientNitro, Ogilvy Executives
Grok, Estroven Get Real In New Menopausal Ad Campaign
How To Make Your Workforce Into A Social Media Machine
NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad
REVOLVING DOOR: Omar Quinones Joins CP+B Miami As Group Planning Director
BIZ DEV: On The Border Taps Sq1 As Digital AOR
OTA Releases Guidelines On Privacy Assessment, Best Practices
MediaPost Agency Daily - Wednesday, Jan. 21, 2015
Mullen Is Closing Its Pittsburgh Office After Losing Highmark
Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
Albuquerque Agency Takes 15 Years to Rebrand Itself
Y&L Lands KraftMaid Cabinets Account
Chicago Advertising Federation Honors Schafer Condon Carter's David Selby
BSSP Laughs With Funny Or Die, Sunrun
Naked, Papercloud Develop New App For NBC Sports
BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
NEW! M&M's Crispy Candies Are Back, Yellow Tells All 'Fans'
REVOLVING DOOR: Eric Springer Joins Ignited As Chief Creative Officer
BIZ DEV: Lowe and Partners Wins CFA
Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
MediaPost Agency Daily - Tuesday, Jan. 20, 2015
If You Were Off Monday You Must Read This Column
Omelet Cooks Up Campaign For Gardein
Mr. Sketch Smells Sweet For BBH NY
Dentsu Offers Voluntary Buyout Program
NEW! Toronto Crime Stoppers Launches 'Cookin' With Molly' PSA
REVOLVING DOOR: David Stopforth Joins Wieden+Kennedy New York As Media Director
BIZ DEV: RIESTER Wins Park City Chamber of Commerce/Convention & Visitors Bureau
Forrester: Pinterest Doesn't Work For Marketers
Alcohol Ads Linked To Underage Drinking
Used Car Dealers And Carny Folk....You're Lookin' Good!
MediaPost Agency Daily - Monday, Jan. 19, 2015
What Happened in Vegas?
Digital Technology Is Ruining Childhood
Weber Shandwick Moves Further Into Traditional Ad Agency Space
Overarching Concerns About McDonald's
Spark, Delta Climb Up To The Animal Planet Treehouse
Unsurprisingly, Carmax Launches Media Agency Review
Carmax Launches $60 Million Media Agency Review
This Ad Guy Wants You To Sniff Your Brand's Butt
MediaVest Promotes Three To Executive Leadership Team
DigitasLBi Upgrades Pitney Bowes Digital User Experience
NEW! Juicy Fruit Chewers Communicate Via Armpit Farts, Zipper Noises
REVOLVING DOOR: McCann Worldgroup Promotes Two, Hires Two
BIZ DEV: Filip Technologies Names Child's Play Communications As AOR
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