It's no surprise that millennials are watching less linear television, but its impact means the demographic are now watching nearly a fifth fewer linear television ads than just a year ago, according
to the latest Sky and Channel 4 figures covered in "Campaign."
GroupM's MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related advertising competitions worldwide, according to
just-released tallies from the WARC "Media 100," previously the Gunn Media 100 report.
In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing intelligence firm MiQ has just published a
"March Madness" report segmenting the live sporting event's audience into three distinct types -- "Fanatics," "Casuals" and "Spectacles" all of whom's interest is relatively strong and builds over the
course of the single elimination tournament beginning March 19.
Consumers are trending toward using their voice to search for products, but few brands have incorporated a voice optimization strategy into marketing plans.
In light of Google Ad Manager's shift to a "unified first price auction" model for programmatic media-buying, we are republishing the findings of the Spring 2018 "Programmatic Report" from IPG
Mediabrands' Magna unit, which does an excellent job of explaining the evolution of programmatic auctions, and why "first price" now makes more sense than the "second price" auction models that
kick-started the marketplace in the first place.
In a development that likely correlates to greater interest in OTT streaming as well as subscription video-on-demand services, the percentage of American households planning to increase their
broadband access speed has reached a new high, according to results of an ongoing tracking study by the equities research team at securities firm UBS.
As demand rises for skilled advertising and marketing professionals, some of the top rated job categories and talent will see a take home pay that exceeds $175,000 or more annually. Some salaries
edged up compared with a year ago. Search engine optimization and search marketing and advertising roles this year land top salaries between $75,000 and $130,000, according to data published by Mondo,
an Addison Group Company and staffing agency specializing in tech and digital marketing talent.
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in digital advertising continues to
grow steadily.
While a number of forecasts predict digital will overtake "traditional" media ad spending this year, at least one category is bucking the trend: automotive. But just barely, according to the most
recent forecast from local advertising experts BIA. The new forecast released today shows digital will take 40.8% of a projected $15.1 billion in local U.S. automotive ad spending in 2019.
A new academic research study conducted by Facebook and Northwestern University found the seemingly self-serving conclusion for the walled garden: That empirical, randomized controlled trials on a
digital platform like Facebook sheds more light on an ad campaign's performance than conventional "observational" methods using the kind of data accessible to advertisers and agencies. As self-serving
as that is, you can dig into the complete findings here and judge for yourself whether measuring explicit conversion lift using Facebook's method is better or not.
New academic research conducted by Northwestern University and Facebook has concluded that the most common methods of online advertising measurement used by advertisers and agencies may not be as
accurate as the kind of "large-scale, randomized experiments" that can only be conducted via -- pause for effect -- walled garden platforms like Facebook.
Brands expect to increase their spending on data and data-related services in 2019, a report conducted on behalf of the IAB Data Center of Excellence and released today by the IAB and research and
consulting firm Winterberry Group has found.
When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving significant double-digit incremental reach,
particularly when it comes to reaching consumers age 18-49 years old. The Nielsen data showed that digital campaigns drove 16% incremental reach among consumers in this key adult demo.
Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron Fist, Luke Cage, Daredevil, The
Punisher, and Jessica Jones. This coincides with Disney ramping up efforts for its own streaming service, Disney+ (set to launch later this year), and increasing its ownership stake in Hulu to 60%
(when its purchase of Fox becomes official). In this week's edition, I make a case why the OTT franchise should be saved.
Despite Brexit and economic uncertainty, Barclays research predicts UK digital advertising spend will enjoy double-digit growth in 2019 to surpass GBP15bn, The Drum reports.
Figures suggest another bullish year for digital advertising, despite tales of Brexit woe.
The latest Econsultancy research on influencers suggests that while a third of brands agree strongly that they have boosted engagement, only 12% feel the same way about driving up revenues, eMarketer
reports.
After showing signs of rebounding, the automotive ad market will lag the expansion of the overall ad economy this year due to impact of the trade war between the U.S. and China forecasts a special
category report on the global automotive advertising marketplace, released today by Publicis Media's Zenith unit. The major beneficiary of the expansion will be the internet, which will continue to
take share from traditional media worldwide, mainly TV.
Pinterest on Monday introduced tools to help advertisers sell goods on the site by allowing them to upload full product catalogs to the website. The move turns Pinterest into a storefront for brands
that allows site visitors to search and discover specific products through new buttons and icons.
Auto brands are behind the market as a whole in embracing internet advertising -- spending 22.9% online in 2018 compared to global average of 40.6%.
Research shows that Wikipedia ranks top across the world because it provides answers and it is regularly updated.
More than half (53%) of respondents said it's very important or important to have their smartphone with them while shopping for a car.
In what may be the most in depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data showing a pronounced stratification of linear TV
consumption over time, with the oldest demographics expanding, but the youngest ones crashing as they migrate to new content alternatives.
In what may be the most in-depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data showing a pronounced stratification of linear TV
consumption over time, with the oldest demographics expanding, but the youngest ones crashing as they migrate to new content alternatives.
GroupM's MediaCom and independent Horizon Media were the winningest new biz media shops in the U.S. in 2018, according to estimates from Comvergence's just-released New Business Barometer, 2018. While
MediaCom dominates in total new business, Horizon had better net new business results after factoring for losses and retentions.
British consumer confidence remains low but stable, according to the latest GfK research in "Marketing Week." The researchers believe the continued negative, but stable, lack of consumer confidence is
the result of the public waiting on the result of Brexit negotiations.
Email is the most effective channel for baby & kid promotions and second best for house & home, RevTrax reports.
Almost all younger owners and managers advertise, and are most likely to use traditional media.
The Native Advertising Institute has just released a new ebook, 51 Award-winning Native Advertising Examples - from the 2018 Native Advertising Awards. The ebook features the winners of the 2018
Native Advertising awards and the lessons we can take away from them.
The Mastercard Digital Payments Survey for 2019 shows that more than a quarter of social conversations around payments are now devoted to mobile payments with mentions of mobile wallets doubling since
2017, according to Netimperative.