How do you combat the narrative that brands don't need television in their media mix? Create and nationally air documentary pieces profiling startups that boomed after advertising on TV.
The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events
development, PR, and analytics.
It highlights top content for the month as one's own personalized reading list and leverages data to dynamically include relevant content for upcoming trip if a rewards member has a reservation.
The effort focused on people with type 1 and type 2 diabetes and readers of "The New York Times" Technology and Health sections and its Facebook newsfeed.
The investment management firm needed to transform brand opinion, and a partnership with a respected, trusted media partner was required to accelerate and bring credibility to the transformation.
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
Fender made a list of things it wanted to test and then evaluated the value of items on that list based on how they change the customer experience or impact their journey.
To bring the survey to life, the TODAY Brand Studio filmed a series of poignant interviews where women discussed what beauty means to them.
Instead of serving up communications laden with complicated bullet points, it created Shazam-enabled print ads and challenged veterinarians to test their OA knowledge with a quirky quiz show.
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
Company's marketing fueled curiosity with education and engagement to drive personalized discoveries and timely offers.
After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP's Kantar Media
unit. As we head into this year's "March Madness" competition, Kantar finds that the tournament's ad spending has grown 3.4% annually since 2013, with a gross ad revenue take of $1.322 billion in
2018.
Gen Z sees cars more as appliances than any other generation, with a car representing essentially no more than a means of transportation.
In-venue observational research under trained eyes and with appropriate moderator interactions can capture emotional connections or frustrations in real time.
Few brands have experienced the kind of volatility that Nike has recently, but despite some well publicized "hits" -- especially the explosion of NCAA basketball star Zion Williamson's Nike sneakers
and subsequent injury during a prime-time game.
It's no surprise that millennials are watching less linear television, but its impact means the demographic are now watching nearly a fifth fewer linear television ads than just a year ago, according
to the latest Sky and Channel 4 figures covered in "Campaign."
GroupM's MediaCom unit, thanks to a boost from its Tel Aviv office, was the most award-winning agency network in terms of the major media-related advertising competitions worldwide, according to
just-released tallies from the WARC "Media 100," previously the Gunn Media 100 report.
In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing intelligence firm MiQ has just published a
"March Madness" report segmenting the live sporting event's audience into three distinct types -- "Fanatics," "Casuals" and "Spectacles" all of whom's interest is relatively strong and builds over the
course of the single elimination tournament beginning March 19.
Consumers are trending toward using their voice to search for products, but few brands have incorporated a voice optimization strategy into marketing plans.
In light of Google Ad Manager's shift to a "unified first price auction" model for programmatic media-buying, we are republishing the findings of the Spring 2018 "Programmatic Report" from IPG
Mediabrands' Magna unit, which does an excellent job of explaining the evolution of programmatic auctions, and why "first price" now makes more sense than the "second price" auction models that
kick-started the marketplace in the first place.
In a development that likely correlates to greater interest in OTT streaming as well as subscription video-on-demand services, the percentage of American households planning to increase their
broadband access speed has reached a new high, according to results of an ongoing tracking study by the equities research team at securities firm UBS.
As demand rises for skilled advertising and marketing professionals, some of the top rated job categories and talent will see a take home pay that exceeds $175,000 or more annually. Some salaries
edged up compared with a year ago. Search engine optimization and search marketing and advertising roles this year land top salaries between $75,000 and $130,000, according to data published by Mondo,
an Addison Group Company and staffing agency specializing in tech and digital marketing talent.
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in digital advertising continues to
grow steadily.
While a number of forecasts predict digital will overtake "traditional" media ad spending this year, at least one category is bucking the trend: automotive. But just barely, according to the most
recent forecast from local advertising experts BIA. The new forecast released today shows digital will take 40.8% of a projected $15.1 billion in local U.S. automotive ad spending in 2019.
A new academic research study conducted by Facebook and Northwestern University found the seemingly self-serving conclusion for the walled garden: That empirical, randomized controlled trials on a
digital platform like Facebook sheds more light on an ad campaign's performance than conventional "observational" methods using the kind of data accessible to advertisers and agencies. As self-serving
as that is, you can dig into the complete findings here and judge for yourself whether measuring explicit conversion lift using Facebook's method is better or not.
New academic research conducted by Northwestern University and Facebook has concluded that the most common methods of online advertising measurement used by advertisers and agencies may not be as
accurate as the kind of "large-scale, randomized experiments" that can only be conducted via -- pause for effect -- walled garden platforms like Facebook.
Brands expect to increase their spending on data and data-related services in 2019, a report conducted on behalf of the IAB Data Center of Excellence and released today by the IAB and research and
consulting firm Winterberry Group has found.
When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving significant double-digit incremental reach,
particularly when it comes to reaching consumers age 18-49 years old. The Nielsen data showed that digital campaigns drove 16% incremental reach among consumers in this key adult demo.
Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron Fist, Luke Cage, Daredevil, The
Punisher, and Jessica Jones. This coincides with Disney ramping up efforts for its own streaming service, Disney+ (set to launch later this year), and increasing its ownership stake in Hulu to 60%
(when its purchase of Fox becomes official). In this week's edition, I make a case why the OTT franchise should be saved.
Despite Brexit and economic uncertainty, Barclays research predicts UK digital advertising spend will enjoy double-digit growth in 2019 to surpass GBP15bn, The Drum reports.