The recession's impact on Moms and their shopping habits is reflected with the emergence of the Frugalista Mom, a discerning shopper who clips coupons, shops sales and prices and is proud of the money she saves at the cash register.

With March being Women's History Month, sharing a retrospective on how advertising to women has evolved through the years seemed appropriate. I think it's safe to say that the launch of Ladies Home Journal in 1883 by Cyrus H.K. Curtis, with his wife Louisa as editor, was a major milestone in the practice of creating advertising specifically targeting women.

I see an important trend here. Mom bloggers who have focused to date on reviewing products or talking about their personal experiences are now looking to make a greater contribution -- to have real impact. This offers exciting opportunities for bloggers and brands alike.

Highlighting breakfast as one of the most important meals of the day is not a new marketing-to-mom strategy, but Kellogg is taking this initiative one step further by making breakfast more than just a meal and turning it into a cause-marketing campaign that is resonating with families throughout the U.S.

Along with a number of brands, I am participating in the Twitter Promoted Tweets beta test with one of my clients. We're reaching out to moms in a whole new way and learning as we go along, as we always do, from savvy moms.

Two dozen brands from Frito Lay to Mercedes Benz were interested in learning from our hindsights in engaging moms. They wanted to know the successes, best-in-class marketing programs and, most importantly, the mistakes made by U.S. companies.

Even if your brand doesn't have a Mom panel and you are thinking about next year's budgets and the allocation, here is what she's telling you to think about.

On a regular basis, we marketers strive to reach these established Alpha Moms, build relationships with them and mine their wealth of knowledge about what influences their influencees. It's good PR. It's good marketing. We are all on the same page, brands and bloggers, providing information that entertains, informs and makes life a little easier for moms.

If you were one of the millions watching last Sunday's Super Bowl, you probably saw the ad from Volkswagen that showcased a pint-sized Darth Vader using "The Force" on the new 2012 Passat. While Volkswagen was one of several automakers stepping back into the Super Bowl ad game, it was the only one that created a campaign that resonated with a key consumer demographic: Moms.

Technology has made it easier in many ways to for marketers to reach moms. However, just as moms are consuming multiple media and going about their offline lives, it's important for marketers to move into the next horizon of mom marketing.