The decennary study by the U.S. government is a gold mine of information for marketers. It's not always easy to figure out exactly what all these great facts about moms mean, but ignore this resource at your own risk!

The Procter & Gamble campaign succeeds because it is appropriate and authentic -- a combination that works with all marketing-to-mom messaging. Taking a page out of the P&G handbook, here is how your brand can create an authentic environment.

There are some apps that, after I loaded, set up accounts and organized my information; I wished I could apply for the time rebate. Complete wastes of the time that they were supposed to save me. My favorite "bad app" is for grocery shopping that I downloaded under the premise of "saving money and time." It seemed good on paper, easy to use, barcode scanner, price checker, calorie information. Easy and useful? Bah, humbug.

We talked to moms after reviewing the Consumer Insights results and found that while research was crucial and influential, there was still a degree of brand loyalty, more in certain product categories than others.

For a long time, YouTube seemed like it was a man's world, but no longer. A recent Nielsen study shows women passing men in their use of online video, and many brands are starting to get serious about using this platform to engage moms.

To successfully connect with Moms, the most important overarching Facebook page strategy involves offering Mom something, continuously communicating with her, and leveraging the flexibility of the channel to compliment your other marketing efforts. Here's how.

Considering the recent economic crisis, it's interesting to note that while three generations of mothers have altered their shopping patterns, Moms continue to spend money on their children and the home (putting personal purchases low on the list).

There is a major difference between moms who simply blog and bloggers who have an impact on their readers. How can a brand identify an influential mom blogger?

I participated in an industry discussion on social media this week where top brands discussed their efforts on various social media platforms. Last week, I completed a project for a client with over 500,000 Facebook fans and, in between, I talked to potential clients with varying levels of engagement in social media. It occurred to me somewhere along the way to wonder what it really means to engage.

There are numerous lessons to be learned from the success of this program, which focused on using word of mouth, social media, listserves and some internal NWF marketing channels to achieve its first-year results.