Motivating Moms requires moving beyond the idea of the Juggler to an understanding of how they value marketing information, from ads to tweets. What they need and how those needs shift as their own values shift will give brand marketers a new edge, one they will need as the Juggler moves faster and faster.

Back-to-school and moms conjures up two thoughts for me. One is spending and the other is New Year's Day! It's a good news-bad new scenario so let's tackle the bad news first. According to the Marketing to Moms Coalition , Moms are planning to spend less overall on back-to-school supplies. In fact, most Moms plan to cut 7% of the budget compared to last year, according to a survey conducted in June.

There are so many ways for brands to engage mom bloggers, but a successful blogger strategy is not just about tactics, it's about relationships. And like all good relationships, the blogger/brand union takes time and effort.

Who decides what's right or wrong, allowed or forbidden, included or excluded? In most homes, the answer is mom. Moms of young children play a big role in what is deemed appropriate and acceptable for her family. But what are the criteria mom uses to decide what is in or out? With unprecedented access to information and to each other, this generation of moms is empowered, connected, informed and establishing its own sets of rules for families.

Bloggers who regularly provide visibility for a client's brand for free should be recognized whenever possible with other, paid opportunities, as the natural progression of that corporate or agency relationship.

The beauty of the QR codes is that they can help marketers transition smoothly into a robust mobile strategy. As over 60% of moms now have smartphones, developing a credible mobile strategy is a must for most consumer brands.

Today's dad has a much more active role in the day-to-day operations of family life and is adding new dimension to our traditional marketing to mom strategies.

All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes.

When you consider the sheer size, buying power and mobile adoption rates of moms, that's a game-changer for brands looking to connect with them.

The Baby Center report noted that after a woman becomes a mom, the most important smartphone features are, in order, the camera, the video, then apps. According to an article in the Boston Globe, the app market will continue to boom. "There are already more than 300,000 apps.... The number of downloads is expected to hit 76.9 billion worldwide in 2014."