Happy New Year! If you are like most people, you spent a great deal of time during those final hours of 2011 making personal plans for 2012. You resolved to add more exercise into your daily routine or to get more organized. But, what did you resolve to do about your brand? This year, we challenge you with 3 must-do marketing to mom resolutions for 2012.

Women and, more specifically, moms have been quite the marketing focus in 2011 and that trend will continue in 2012. Their influence over an estimated $2.4 trillion in household spending will continue to make them the focus of brands for some time to come. What will be the key to success with moms? Here are five important considerations.

There have been lots of predictions about moms in the New Year: how moms are shopping, what they will buy and what you should be doing to connect with them. I decided to focus on the "where" in the formula of how to market with moms. Even the best tactics will miss the target if they are executed in the wrong environment.