It is heartening to hear that on one day of the year, moms aren't under the covers snuggling with their smartphones. Over three-quarters of moms in a Valentine's Day study conducted by Socialmoms.com chose to give up Facebook over sex.

Last week, some colleagues and I were discussing the research released about Pinterest and its staggering impact on retailers: Pinterest - which technically is still in closed, invitation-only beta -- drives more sales to retailers than YouTube, Google + and LinkedIn combined and is nearly equal to Twitter's referral traffic.

There was a recent article on ParentSociety.com that highlighted the things you should never say to a single parent, which included such gems as "I'm envious of your 'alone time.'" It isn't just people who get the single-parent conversation wrong; marketers have long been driven by the single-mom myths often depicting her as a frazzled woman who is overwhelmed with juggling kids, work, and romance and who often feels as if she is alienated from the rest of the "mom" crowd. But, according to a Women at NBCU study, 92% of single moms feel they have more social acceptance than …

I have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However, I am also a podcaster, a radio talk show host, columnist, author and business owner.

Today's social media moms, a/k/a "mommy bloggers," are entrepreneurs, inventors, marketing managers, event planners and more, which is why I hate to call them mere bloggers. The power of their voice, social reach and influence is something brand managers have learned can make or break their brand if not handled properly. That said, for the purposes of the piece we'll call them mommy bloggers so as not to confuse them with other social media moms who use social media for a plethora of other reasons.

Want to get something done? Ask a busy mom. This woman is a powerhouse. She works long and hard and gets very little time for herself. Often in addition to holding down a job, this woman tackles her household's food and grocery shopping, monthly budget, family financial and banking decisions, child care and generally keeping the house in order. She cherishes those rare moments of "me" time and knows how to make the most of them.

Thirty-nine percent of women begin using technology more when they become moms, and women's tech purchase criteria change when they have a child, according to a BabyCenter study. Nearly half of women - 49% -- said they were interested in technology that "empowered them to be a good mom."

With the start of a new year comes the pledge of resolutions. Working closely with a group of moms, I was intrigued by the comments from my co-worker, a mother of two, about her fresh outlook for 2012.

I was reading a report from Janran, "Consumer Perceptions of Online Registration and Social Login," to which the conclusion was - moms and other consumers don't want to take the time to answer a series of questions before they can really use your site. They want to be able to sign in with their existing social media accounts ( Facebook, Twitter, Google+).

When I wrote the very first Engage:Moms column in 2009, the headline was "It's a Web, Web, Web, Web World!" and the focus was how to engage today's online mom. Fast-forward three years, and mom is now hyper-connected. She's still online - a lot. However, today's marketers need to focus on reaching mom on the go - on her smartphone or tablet. As I've mentioned before, a recent EMarketer study found that moms are spending significantly more time browsing on their mobile devices than on their PCs, 6.1 hours a day vs. 4.1 hours day, while the general population is …