Candy and flower sellers, beware. What you offer is not what moms really want for Mother's Day.

April 21-28 is World Immunization Week, and it marks the official launch of the United Nations Foundation's Shot@Life campaign.

Those of us who work in food tend to segment our target markets into various niches. While, for most of my clients "mom" is the primary target market, foodies play a big role as influencers. It used to be somewhat easy to reach these foodies, as targeting news writers for a few large publications in New York pretty much covered it.

Earth Day is just nine days away, so this is an appropriate time to explore the ever-expanding move for moms to "go green." More than ever before, 2012 is the year of going green - moms have taken the biggest efforts to date to be environmentally conscious. This includes everything from increasing her use of reusable items to being more aware of recycling to being more focused on purchasing organic and sustainably produced foods. Going Green topped the list of trends for 2012 for moms with more families moving towards a more conscious lifestyle than ever before.

A recent Arbitron study confirmed something mom marketers have known for quite awhile: The Internet has become Mom's 'most essential' medium. But, it's not her only medium. According to the study, Mom "embraces modern technology for its convenience, but she still engages in traditional forms, striking a balance that suits her busy lifestyle."

With 83 million moms in the U.S., 32.1 million are online and highly social. Women have voted in larger numbers than men since 1980, and 80% of women in the U.S. are mothers.

Spring is upon us and while many marketers plan based on a retail calendar, we challenge you to think like a mom. Knowing what's on her "to-do " list today can impact your bottom line tomorrow. Here's where the opportunities lie today for marketers.

There is no denying that mom's day is full. Mom's days were full long before social media entered her world. But come into her world it did! In a recent survey, we found 65% of moms reported that they spend more than an hour a day on Facebook alone. And 28% said that they spend more than three hours a day on Facebook.

TechCrunch recently crowned Pinterest 2011's "Best New Start Up," and in February alone, Pinterest saw 16.23 million unique users. TechCrunch also reported that 80% of Pinterest's user base is female.

In Gentleman Prefer Blondes, the book by Anita Loos, not the movie, the character Lorelei Lee is a smart, funny woman. Perhaps not always intentionally funny, but able to make people around her smile, nonetheless. She is a distinctly American character, which is what prompted the author Edith Wharton to call this book, "the great American novel." But in 1925 when this was written, Lorelei needed to be portrayed by Loos as a guileless, sometimes conniving, clueless bimbo. In terms of the character, men bought it. They loved her. Women, on the other hand, saw right through it.