Back in June, I posted an Engage:Moms article citing a survey we had done about dads' role in household purchasing decisions. Based on our long-term experience with moms, we strongly felt that the sudden big buzz about dads' involvement was significantly overstated - more aspirational than actual - and that part of the misperception resulted from the fact that the bulk of feedback for existing research was coming from dad alone - without mom's input. We stated clearly at the time that our survey was very limited - reflecting responses from only 200 moms - and that a broader study …

Content marketing doesn't have to be a burden for brands. There are several ways mom-focused brands can tackle particular issues around content marketing.

Much of the talk among brands today is around "scaling content." Following on the heels of Big Data and Social Media automation comes the discussion of how to scale content.

If my 5-year-old son and 9-year-old daughter had their way, we'd get our Christmas tree up and decorated the day after Halloween. They're not the only ones getting excited about the coming season. I'll admit that I'm a sucker when stores start piping in holiday music several weeks before Thanksgiving. I've been known to buy gifts so early, I forget about them until I find them hidden in a closet sometime in January.

What is your definition of content marketing? According to a recent article on Forbes.com, content marketing is about "providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness and positive sentiment." In short, successful content marketing is the foundation on which long-term relationships are built, especially if those relationships are with mom consumers.

The power of today's social media connected moms is never going to go away. If anything it will continue to grow. According to a study by comScore and BabyCenter, more than 90% of moms use social media regularly and of course, those are moms with children under the age of 18. Last Year, eMarketer estimated this group to be an astounding 35.7 million women.

You are likely to find her sipping coconut water in a cafe while shopping on her wireless device. She's sporting Tom's shoes and garments tied to some kind of philanthropic cause. Her toddler sits in a stroller close to her, gliding chubby fingers comfortably over an iPod. She's the Millennial Mom, and she's all the buzz in marketing to moms. To engage with this influential group of moms, it's important to understand what shapes her identity and behaviors.

Earlier this week, we launched the Truth about Affluence study that sought to redefine how marketers should engage with the top 20% of global earners. The study focused on a new era of Stealth Wealth, one where affluent consumers are more inconspicuous than ever before. So what does this mean for parents within this growing affluent class? How does your attitude to wealth change when you become a parent?

It's easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand's success. However, it's not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand's audience and goals. Second, understand the strengths that each social network offers to brands.

Getting ready for my program at ExpoEast next week, I've been thinking more about marketing natural brands. Placement in Whole Foods has been the Holy Grail for growing natural brands for years. However, as the industry matures, more sustainable brands seek to expand beyond the natural foods consumer to reach the vast majority of shoppers - mainstream moms.