by Shankar Gupta on Nov 28, 4:28 PM
BlueBlastMedia's Bluetooth Nightlife Network reaches consumers out on the town with video, display, or text ads on Bluetooth-enabled mobile devices, combining mobile with out-of-home.
by Larry Dobrow on Nov 28, 4:27 PM
Ginny Cooper and Susan Simmons, the minds behind Cooper + Simmons Media Architects, believe in the "art and science" of media planning. Here, they discuss their approach.
by Phil Leggiere on Nov 28, 4:25 PM
Publishers have realized it's one thing to bring together hundreds of thousands of people to share videos. But it's quite another when you start trying to figure out how to monetize all that activity, says Kevin Sladek, chief strategic officer of San Francisco-based VideoEgg.
by Phil Leggiere on Nov 28, 4:20 PM
Keeping track of ad placements in a three-channel or even 57-channel universe was one thing.
by Phil Leggiere on Nov 28, 4:16 PM
The Internet has revolutionized direct-response advertising through the so-called lower funnel of Internet search, but the upper funnel of branded display advertising remains incredibly inefficient from a tracking perspective, especially when advertisers attempt to target the Web's "long-tail" sites not featured on comScore or Nielsen.
by Mark Walsh on Nov 28, 4:06 PM
As heavyweights from Yahoo to Microsoft jump into mobile search, one start-up is already turning cell phones into pocket shopping guides.
by Lynn Russo on Nov 28, 4:03 PM
In theory, optimizing keywords doesn't sound complicated.
by Alex Miller on Nov 28, 3:59 PM
At newspapers across the country, reporters are being turned into videographers in an effort to keep online newspapers awash in video.
by Rob Kendt on Nov 28, 3:58 PM
The era of online movie distribution has arrived.
by Steve Smith on Nov 28, 3:52 PM
With 200 million U.S. subscribers and household penetration already around 70 percent, the wireless industry's marketing challenge is complex.