Real-Time Daily Editions for August 2015
Real-Time Daily - Monday, Aug. 31, 2015
AppNexus, Varick Share Thoughts On Viewability Via Twitter Chat
SSP Matomy Turns To Mobile, Programmatic After Missing On H1 2015 Revenue
'Business Insider' Taps Ad Industry Insider To Lead Agency Sales, Remains Startuppy
Space, Augmented Reality Drive Creativity For Ad Industry, With Billions Invested
Programmatic TV: What's Gross Got To Do With It?
Why Viewability Metrics Can't Predict Advertising ROI
Let's Not Allow Fragmented To Mean Fractured
Real-Time Daily - Friday, Aug. 28, 2015
Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
Retargeting Firm AdRoll Plugs Into Instagram's New API
Why Viewability Metrics Can't Predict Advertising ROI
Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns
Everything You Wanted To Know About Programmatic, But Were Afraid To Ask
Apsalar, Tapad Team To Track Mobile Audiences Across Devices
Malvertising Hits MSN: Time For Stricter Ad Network Standards?
Adform Partners With Adsquare For Mobile Audience Data
Google's Programmatic Walls Get Higher By Removing YouTube From AdX
Schmaeling Joins MediaMath As CFO
Essence Wins AOR Assignment From Intuit
Real-Time Daily - Thursday, Aug. 27, 2015
About Half Of Agencies 'Unsure' They Trust Programmatic Rolls Out Programmatic Direct Offering
Target My Behavior, Please
Index Exchange Opens Office In San Francisco
AT&T Intercepts WiFi Traffic To Inject Ads
Ad Budgets Increase Slightly, With Need For More Content
WPP's Sorrell: Is Video Advertising Worth It?
Sorrell: Online Video Ad Growth Threatened By Faulty Measurement
Agencies Expect to Boost Social Spend, Mobile Drives Trend
Three Signs Digital Marketing Is Facing A Social Tsunami
Appnext Launches Native Video Ads
AdRoll, Tapad Among Forbes' 5 'Innovative' Ad Tech Firms Worth Watching
Real-Time Daily - Wednesday, Aug. 26, 2015
Rest Easy, Humans: 'Programmatic Direct' Ensures You'll Still Matter
Hulu To Begin Selling Ads Via Programmatic
Xaxis Now Lets APAC Marketers Only Pay For 'Viewable' Ads
Malvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video
Cox Joins Attribution Firm Conversion Logic
Inneractive Launches Story 2.0
WPP Reports 4.9% First-Half Organic Growth; Profits Soar 52%
Q&A With Jelli's Parekh On 'Programmatic Radio'
Taking It Personally
51% of Marketers See Internet of Things as Biggest Impact Trend
Spotify CEO: Sorry -- Sorta
Real-Time Daily - Tuesday, Aug. 25, 2015
Public Ad Tech Firms Weathered The Storm Amid Monday's Larger Downturn
Programmatic Market Trends Show It's The Data, Stupid
Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV Buying
Netmining, Target Data Team To Target 'Pre-Mover' Audience Segment
Moasis Launches Location-Targeting Platform For Brands, Agencies
Amazon Says Bye-Bye To Flash Ads
Bing Excels At Extraordinary Rate
Out-Of-Stocks Rising - Would Programmatic Between Ad Serving, Inventory Ordering Help?
Media Planners Say Hurrah For TV Ads (Ask Again Later)
Wearables & Leading to the Marketing Messaging
Real-Time Daily - Monday, Aug. 24, 2015
Programmatic Marketers Still Catching Up To Consumers On Mobile
Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Horizon Lands AOR Digital Duties For ABC Entertainment
Media Stocks Drop Again, Amid Broad Market Sell-Off
Autos Boost Digital Spend, Grow Site Buys
Cross MediaWorks Continues TV Rollup, Acquires VOD Ad Developer BlackArrow
VerticalResponse Expands Email Automation
The Missing Link: No Single Source Of Truth
Banner Ads Still Lead Monetization Strategies
Real-Time Daily - Friday, Aug. 21, 2015
The Newest Political Candidate: Programmatic
The 5 Rules Of Running An Effective Video Advertising Campaign In 2016
MRC Requires Additional Disclosures In Updated Viewability Guidelines
The Search For A Single Stack: Answer To Video's Fragmentation Problems?
Former AOL Canada Head Of Video Sales Elliott Joins Virool
Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
Online Ad Industry Needs To Wake Up And Deal With Ad Blocking
Are Publishers Trying To Juggle Too Much Ad Tech?
Planners See TV's Share Of Ad Spend Declining
Real-Time Daily - Thursday, Aug. 20, 2015
'Real-Time' Gets New Meaning As Facebook Puts A Stopwatch On Consumers
Teads, TubeMogul Partner For 'Outstream' Video Ad Support
Why the Traditional TV Buyer Will Never Use Programmatic TV
IDG Taps Nativo For New Native Ad Service
Why SmartyPants Is So Smart On Programmatic
AdTheorent Says Travel Vertical Scores In Ad Performance
Is Programmatic Display Getting A Fair Shake In Your Attribution Models?
IDG/Nativo Deal Highlights Why Native Advertising Needs Standards
Using Mobile Targeting To Punch Above Your Brand Weight
Sickweather Launches Revamped App
Google Award To iCrossing Identifies Importance Of Offline Impact To Online Search Ads
How Search Marketers Can Gain Profit From Display
Real-Time Daily - Wednesday, Aug. 19, 2015
Advances In Data-Driven TV Opening Doors Both Big And Small
Clorox Kills Germs, Click-throughs Too
Teads, TubeMogul Partner For 'Outstream' Video Ad Support
Gimbal Partners With Do It Outdoors Media To Promote Beacon Tech
SocialWire Rebrands To Manifest, Brings Social Data Into Paid-Search Campaigns
Ad Tech Benefits From High Frequency Trading
Can Alphabet Spark Corporate Innovation?
Nestle Purina Exec: Programmatic Remains "Tactic," Not "Strategy"
Where Humans Have A Leg Up On Ad Tech
Programmatic TV Growing Up Fast
What's Driving Search Marketers To Become Full Stack Campaign Managers?
Real-Time Daily - Tuesday, Aug. 18, 2015
Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
The Cross-Device Conundrum
How Geo-Targeting Left One Client In The Lurch
Black Box Cash Cows On The Verge Of Extinction (Mixed Metaphors Next)
How To Reach "Unreachable" Audiences, And Avoid Brand "Overreach"
Mobile Video Is The Future Of Mobile Advertising
Can Alphabet Spark Corporate Innovation?
Steve Minichini + Taylor Swift = Who Woulda Thought?
Vail Taps Skier Location Data for Real-Time Wait Times
Lackluster Mobile Installs? Ad Retargeting is an Answer
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