Real-Time Daily Editions for August 2015
- Real-Time Daily - Monday, Aug. 31, 2015
- AppNexus, Varick Share Thoughts On Viewability Via Twitter Chat
- SSP Matomy Turns To Mobile, Programmatic After Missing On H1 2015 Revenue
- 'Business Insider' Taps Ad Industry Insider To Lead Agency Sales, Remains Startuppy
- Space, Augmented Reality Drive Creativity For Ad Industry, With Billions Invested
- Programmatic TV: What's Gross Got To Do With It?
- Why Viewability Metrics Can't Predict Advertising ROI
- Let's Not Allow Fragmented To Mean Fractured
- Real-Time Daily - Friday, Aug. 28, 2015
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
- Retargeting Firm AdRoll Plugs Into Instagram's New API
- Why Viewability Metrics Can't Predict Advertising ROI
- Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns
- Everything You Wanted To Know About Programmatic, But Were Afraid To Ask
- Apsalar, Tapad Team To Track Mobile Audiences Across Devices
- Malvertising Hits MSN: Time For Stricter Ad Network Standards?
- Adform Partners With Adsquare For Mobile Audience Data
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
- Schmaeling Joins MediaMath As CFO
- Essence Wins AOR Assignment From Intuit
- Real-Time Daily - Thursday, Aug. 27, 2015
- About Half Of Agencies 'Unsure' They Trust Programmatic
- StickyAds.tv Rolls Out Programmatic Direct Offering
- Target My Behavior, Please
- Index Exchange Opens Office In San Francisco
- AT&T Intercepts WiFi Traffic To Inject Ads
- Ad Budgets Increase Slightly, With Need For More Content
- WPP's Sorrell: Is Video Advertising Worth It?
- Sorrell: Online Video Ad Growth Threatened By Faulty Measurement
- Agencies Expect to Boost Social Spend, Mobile Drives Trend
- Three Signs Digital Marketing Is Facing A Social Tsunami
- Appnext Launches Native Video Ads
- AdRoll, Tapad Among Forbes' 5 'Innovative' Ad Tech Firms Worth Watching
- Real-Time Daily - Wednesday, Aug. 26, 2015
- Rest Easy, Humans: 'Programmatic Direct' Ensures You'll Still Matter
- Hulu To Begin Selling Ads Via Programmatic
- Xaxis Now Lets APAC Marketers Only Pay For 'Viewable' Ads
- Malvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video
- Cox Joins Attribution Firm Conversion Logic
- Inneractive Launches Story 2.0
- WPP Reports 4.9% First-Half Organic Growth; Profits Soar 52%
- Q&A With Jelli's Parekh On 'Programmatic Radio'
- Taking It Personally
- 51% of Marketers See Internet of Things as Biggest Impact Trend
- Spotify CEO: Sorry -- Sorta
- Real-Time Daily - Tuesday, Aug. 25, 2015
- Public Ad Tech Firms Weathered The Storm Amid Monday's Larger Downturn
- Programmatic Market Trends Show It's The Data, Stupid
- Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV Buying
- Netmining, Target Data Team To Target 'Pre-Mover' Audience Segment
- Moasis Launches Location-Targeting Platform For Brands, Agencies
- Amazon Says Bye-Bye To Flash Ads
- Bing Excels At Extraordinary Rate
- Out-Of-Stocks Rising - Would Programmatic Between Ad Serving, Inventory Ordering Help?
- Media Planners Say Hurrah For TV Ads (Ask Again Later)
- Wearables & Leading to the Marketing Messaging
- Real-Time Daily - Monday, Aug. 24, 2015
- Programmatic Marketers Still Catching Up To Consumers On Mobile
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
- Horizon Lands AOR Digital Duties For ABC Entertainment
- Media Stocks Drop Again, Amid Broad Market Sell-Off
- Autos Boost Digital Spend, Grow Site Buys
- Cross MediaWorks Continues TV Rollup, Acquires VOD Ad Developer BlackArrow
- VerticalResponse Expands Email Automation
- The Missing Link: No Single Source Of Truth
- Banner Ads Still Lead Monetization Strategies
- Real-Time Daily - Friday, Aug. 21, 2015
- The Newest Political Candidate: Programmatic
- The 5 Rules Of Running An Effective Video Advertising Campaign In 2016
- MRC Requires Additional Disclosures In Updated Viewability Guidelines
- The Search For A Single Stack: Answer To Video's Fragmentation Problems?
- Former AOL Canada Head Of Video Sales Elliott Joins Virool
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
- Online Ad Industry Needs To Wake Up And Deal With Ad Blocking
- Are Publishers Trying To Juggle Too Much Ad Tech?
- Planners See TV's Share Of Ad Spend Declining
- Real-Time Daily - Thursday, Aug. 20, 2015
- 'Real-Time' Gets New Meaning As Facebook Puts A Stopwatch On Consumers
- Teads, TubeMogul Partner For 'Outstream' Video Ad Support
- Why the Traditional TV Buyer Will Never Use Programmatic TV
- IDG Taps Nativo For New Native Ad Service
- Why SmartyPants Is So Smart On Programmatic
- AdTheorent Says Travel Vertical Scores In Ad Performance
- Is Programmatic Display Getting A Fair Shake In Your Attribution Models?
- IDG/Nativo Deal Highlights Why Native Advertising Needs Standards
- Using Mobile Targeting To Punch Above Your Brand Weight
- Sickweather Launches Revamped App
- Google Award To iCrossing Identifies Importance Of Offline Impact To Online Search Ads
- How Search Marketers Can Gain Profit From Display
- Real-Time Daily - Wednesday, Aug. 19, 2015
- Advances In Data-Driven TV Opening Doors Both Big And Small
- Clorox Kills Germs, Click-throughs Too
- Teads, TubeMogul Partner For 'Outstream' Video Ad Support
- Gimbal Partners With Do It Outdoors Media To Promote Beacon Tech
- SocialWire Rebrands To Manifest, Brings Social Data Into Paid-Search Campaigns
- Ad Tech Benefits From High Frequency Trading
- Can Alphabet Spark Corporate Innovation?
- Nestle Purina Exec: Programmatic Remains "Tactic," Not "Strategy"
- Where Humans Have A Leg Up On Ad Tech
- Programmatic TV Growing Up Fast
- What's Driving Search Marketers To Become Full Stack Campaign Managers?
- Real-Time Daily - Tuesday, Aug. 18, 2015
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
- The Cross-Device Conundrum
- How Geo-Targeting Left One Client In The Lurch
- Black Box Cash Cows On The Verge Of Extinction (Mixed Metaphors Next)
- How To Reach "Unreachable" Audiences, And Avoid Brand "Overreach"
- Mobile Video Is The Future Of Mobile Advertising
- Can Alphabet Spark Corporate Innovation?
- Steve Minichini + Taylor Swift = Who Woulda Thought?
- Vail Taps Skier Location Data for Real-Time Wait Times
- Lackluster Mobile Installs? Ad Retargeting is an Answer
