Search & Performance Marketing Daily Editions for May 2022
Search & Performance Marketing Daily - Tuesday, May 31, 2022
Google Rejects Claim Gmail Filters Are Biased After Research Emerges
Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
DoubleVerify: Fraud Schemes Spiked 70% In 2021
Google Fiber Should Revise Speed Boasts, Watchdog Says
Why Out-of-Home Is Becoming The Model For Audience Measurement
A Cookies Story NOT About Targeting: Fat Brands Adds To Great American Cookies Chain
Brandtech Group Content Company Mofilm Taps Google Veteran As Its New CEO
Brand X Rebrands As Fazer, Focuses On Early-Stage Growth Companies
Research: How Legacy Companies Are Beating D2C Brands
Memories Made By Media
Search & Performance Marketing Daily - Friday, May 27, 2022
Google Leads In Negative Media Perception Around AI, Ethics
Google And Apple Urged To Ban Apps That Could Provide Evidence Against Abortion Seekers
PepsiCo Shares Esports Playbook
Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Study Authors Deny GOP Claims Of Gmail Bias Against Conservatives
Key Issues For A Successful Ad-Supported Netflix
Quick Question: What's The Top U.S. Industry Advertising On Facebook?
Martech Morass: Marketers Say They're Confused By The Tech Landscape
Foursquare Founder Gains Funding For Web3 Social Network Startup
JCPenney Consolidates All Media At Dentsu X
Texas AG And Twitter Continue Feud Over Trump Ban
Search & Performance Marketing Daily - Thursday, May 26, 2022
Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
IAS Debuts Tech To Find Inefficiencies In Supply Paths
Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Hootsuite Partners With TikTok For New Ad Options
Crypto Ad Spend Sees Massive Decline Since Super Bowl
Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
Campaigns With Email Do Better Than Those Without, Study Finds
Search & Performance Marketing Daily - Wednesday, May 25, 2022
'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
OAAA Releases Digital Moving Out-of-Home Measurement
Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Ohio AG Can Proceed With Claim That Google Search Is A 'Common Carrier'
Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
Will Meta's Ad Library Transparency Update Help Advertisers?
Crypto Ad Spend Sees Massive Decline Since Super Bowl
Bundled Entertainment Helps To Boost Consumer Loyalty
CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
Search & Performance Marketing Daily - Tuesday, May 24, 2022
Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Google Urged To Shed Data That Could Identify Women Seeking Abortions
How Obsessed Is Your State With Social Media?
The Problem With Traditional Consumer Segmentation And How To Fix It
Optics Matter
Whisky Drinkers Transcend Stereotypes In The Glenlivet Campaign
Search & Performance Marketing Daily - Monday, May 23, 2022
Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
American Car Center Taps Harmelin Media, Cites Local-First Approach
Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Why Retail Media Is Collapsing Funnels, Boosting Margins
Researcher Warns That Facebook Accounts Can Be Hijacked When Gmail Code Is Used
Google Adds Alt-Text Support For Gmail
Search & Performance Marketing Daily - Friday, May 20, 2022
Fake Reviews Surged In 2021
Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Match Group, Google Reach Temporary Compromise Over App Payments
Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Getting The Most Out Of TikTok Marketing
My Great Peel Back And Replacement Theory
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
Twitter Rolls Out Crisis Misinformation Policy
Google Adds Alt-Text Support For Gmail
Republicans Confront Google Execs Over Alleged Email Bias
Search & Performance Marketing Daily - Thursday, May 19, 2022
Google Releases Privacy Sandbox Timeline Updates
Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Senate Bill Would Force Google To Break Up Ad Business
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
Helping The No. 1 Helper: Siri Visits A Shrink In UserWay Spot
An Appetite For Apps: Many Shoppers Prefer Them Over Websites
Search & Performance Marketing Daily - Wednesday, May 18, 2022
Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
YouTube Upfront Intros Frequency Caps, New Ad Options
Google Russian Subsidiary Files For Bankruptcy
Google Now Integrates With Lotame's Panorama ID
BrightEdge Creates New Layer Of SEO Insights
Poaching Your Competitor's Keywords: Good Or Bad Strategy?
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
No Cookies? It's Getting Real Right About Now
Is Your Marketing Strategy Rooted In FOMO? It Shouldn't Be
Four Ways To Improve Your Email Performance
Search & Performance Marketing Daily - Tuesday, May 17, 2022
DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Instacart Ads Make First Global Expansion, In Canada
Yelp Launches Request A Call Feature, Expands Search Categories
Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Out-Of-Home Ads Offer Good Value For Consumer Response
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
New Report Highlights Ecommerce Trends Resulting From Pandemic
ANA, 4As Release New Guidelines For Buying Diverse Media
Making The Most of NFT Marketing
Consumer Data Is Vulnerable In Real-Time Bidding System: Report
Google Lets No-Cost G Suite Users Stay On
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