Search & Performance Marketing Daily Editions for May 2022
- Search & Performance Marketing Daily - Tuesday, May 31, 2022
- Google Rejects Claim Gmail Filters Are Biased After Research Emerges
- Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
- Google Fiber Should Revise Speed Boasts, Watchdog Says
- Why Out-of-Home Is Becoming The Model For Audience Measurement
- A Cookies Story NOT About Targeting: Fat Brands Adds To Great American Cookies Chain
- Brandtech Group Content Company Mofilm Taps Google Veteran As Its New CEO
- Brand X Rebrands As Fazer, Focuses On Early-Stage Growth Companies
- Research: How Legacy Companies Are Beating D2C Brands
- Memories Made By Media
- Search & Performance Marketing Daily - Friday, May 27, 2022
- Google Leads In Negative Media Perception Around AI, Ethics
- Google And Apple Urged To Ban Apps That Could Provide Evidence Against Abortion Seekers
- PepsiCo Shares Esports Playbook
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
- Study Authors Deny GOP Claims Of Gmail Bias Against Conservatives
- Key Issues For A Successful Ad-Supported Netflix
- Quick Question: What's The Top U.S. Industry Advertising On Facebook?
- Martech Morass: Marketers Say They're Confused By The Tech Landscape
- Foursquare Founder Gains Funding For Web3 Social Network Startup
- JCPenney Consolidates All Media At Dentsu X
- Texas AG And Twitter Continue Feud Over Trump Ban
- Search & Performance Marketing Daily - Thursday, May 26, 2022
- Google Hit With UK Antitrust Probe Into Ad-Technology Roles
- Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
- IAS Debuts Tech To Find Inefficiencies In Supply Paths
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
- Hootsuite Partners With TikTok For New Ad Options
- Crypto Ad Spend Sees Massive Decline Since Super Bowl
- Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
- Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
- Campaigns With Email Do Better Than Those Without, Study Finds
- Search & Performance Marketing Daily - Wednesday, May 25, 2022
- 'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
- OAAA Releases Digital Moving Out-of-Home Measurement
- Experian Marketing Services Appoints Jeremy Hlavacek To CCO
- Ohio AG Can Proceed With Claim That Google Search Is A 'Common Carrier'
- Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
- Will Meta's Ad Library Transparency Update Help Advertisers?
- Crypto Ad Spend Sees Massive Decline Since Super Bowl
- Bundled Entertainment Helps To Boost Consumer Loyalty
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
- Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
- Search & Performance Marketing Daily - Tuesday, May 24, 2022
- Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
- Google Urged To Shed Data That Could Identify Women Seeking Abortions
- How Obsessed Is Your State With Social Media?
- The Problem With Traditional Consumer Segmentation And How To Fix It
- Optics Matter
- Whisky Drinkers Transcend Stereotypes In The Glenlivet Campaign
- Search & Performance Marketing Daily - Monday, May 23, 2022
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
- American Car Center Taps Harmelin Media, Cites Local-First Approach
- Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
- Why Retail Media Is Collapsing Funnels, Boosting Margins
- Researcher Warns That Facebook Accounts Can Be Hijacked When Gmail Code Is Used
- Google Adds Alt-Text Support For Gmail
- Search & Performance Marketing Daily - Friday, May 20, 2022
- Fake Reviews Surged In 2021
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
- Match Group, Google Reach Temporary Compromise Over App Payments
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
- Getting The Most Out Of TikTok Marketing
- My Great Peel Back And Replacement Theory
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
- Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
- Twitter Rolls Out Crisis Misinformation Policy
- Google Adds Alt-Text Support For Gmail
- Republicans Confront Google Execs Over Alleged Email Bias
- Search & Performance Marketing Daily - Thursday, May 19, 2022
- Google Releases Privacy Sandbox Timeline Updates
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
- Senate Bill Would Force Google To Break Up Ad Business
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
- CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
- Helping The No. 1 Helper: Siri Visits A Shrink In UserWay Spot
- An Appetite For Apps: Many Shoppers Prefer Them Over Websites
- Search & Performance Marketing Daily - Wednesday, May 18, 2022
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
- YouTube Upfront Intros Frequency Caps, New Ad Options
- Google Russian Subsidiary Files For Bankruptcy
- Google Now Integrates With Lotame's Panorama ID
- BrightEdge Creates New Layer Of SEO Insights
- Poaching Your Competitor's Keywords: Good Or Bad Strategy?
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
- No Cookies? It's Getting Real Right About Now
- Is Your Marketing Strategy Rooted In FOMO? It Shouldn't Be
- Four Ways To Improve Your Email Performance
- Search & Performance Marketing Daily - Tuesday, May 17, 2022
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
- Instacart Ads Make First Global Expansion, In Canada
- Yelp Launches Request A Call Feature, Expands Search Categories
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
- Out-Of-Home Ads Offer Good Value For Consumer Response
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
- New Report Highlights Ecommerce Trends Resulting From Pandemic
- ANA, 4As Release New Guidelines For Buying Diverse Media
- Making The Most of NFT Marketing
- Consumer Data Is Vulnerable In Real-Time Bidding System: Report
- Google Lets No-Cost G Suite Users Stay On
