Search & Performance Marketing Daily Editions for May 2022
Search & Performance Marketing Daily - Tuesday, May 24, 2022
Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Google Urged To Shed Data That Could Identify Women Seeking Abortions
How Obsessed Is Your State With Social Media?
The Problem With Traditional Consumer Segmentation And How To Fix It
Optics Matter
Whisky Drinkers Transcend Stereotypes In The Glenlivet Campaign
Search & Performance Marketing Daily - Monday, May 23, 2022
Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
American Car Center Taps Harmelin Media, Cites Local-First Approach
Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Why Retail Media Is Collapsing Funnels, Boosting Margins
Researcher Warns That Facebook Accounts Can Be Hijacked When Gmail Code Is Used
Google Adds Alt-Text Support For Gmail
Search & Performance Marketing Daily - Friday, May 20, 2022
Fake Reviews Surged In 2021
Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
Match Group, Google Reach Temporary Compromise Over App Payments
Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Getting The Most Out Of TikTok Marketing
My Great Peel Back And Replacement Theory
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
Twitter Rolls Out Crisis Misinformation Policy
Google Adds Alt-Text Support For Gmail
Republicans Confront Google Execs Over Alleged Email Bias
Search & Performance Marketing Daily - Thursday, May 19, 2022
Google Releases Privacy Sandbox Timeline Updates
Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Senate Bill Would Force Google To Break Up Ad Business
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
Helping The No. 1 Helper: Siri Visits A Shrink In UserWay Spot
An Appetite For Apps: Many Shoppers Prefer Them Over Websites
Search & Performance Marketing Daily - Wednesday, May 18, 2022
Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
YouTube Upfront Intros Frequency Caps, New Ad Options
Google Russian Subsidiary Files For Bankruptcy
Google Now Integrates With Lotame's Panorama ID
BrightEdge Creates New Layer Of SEO Insights
Poaching Your Competitor's Keywords: Good Or Bad Strategy?
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
No Cookies? It's Getting Real Right About Now
Is Your Marketing Strategy Rooted In FOMO? It Shouldn't Be
Four Ways To Improve Your Email Performance
Search & Performance Marketing Daily - Tuesday, May 17, 2022
DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Instacart Ads Make First Global Expansion, In Canada
Yelp Launches Request A Call Feature, Expands Search Categories
Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Out-Of-Home Ads Offer Good Value For Consumer Response
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
New Report Highlights Ecommerce Trends Resulting From Pandemic
ANA, 4As Release New Guidelines For Buying Diverse Media
Making The Most of NFT Marketing
Consumer Data Is Vulnerable In Real-Time Bidding System: Report
Google Lets No-Cost G Suite Users Stay On
Search & Performance Marketing Daily - Monday, May 16, 2022
Why Marketers Are Misinformed About What Consumers Want
Vimeo Changes How Videos Are Optimized For Google Search
YouTube Releases Data -- Story Makes The Content
Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Dstillery Introduces Cookieless Alternative
Viewability Of Digital Ads Rises As Tracking Improves
Opendoor Aims To Disrupt Real Estate Market
Global CTV Fraud Climbs 70%
Marketing Is A System
Search & Performance Marketing Daily - Friday, May 13, 2022
Google Takes Another Look At Smart Glasses, Focuses On Translation Improves Connection Between Search Data And Connected TV
Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
Kitchen Remodeling SEO Starts Offering Classes To Remodelers
Social Media And The Butterfly Effect
LEGOLAND Builds a Bridge To Cognitive Diversity
How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
Search & Performance Marketing Daily - Thursday, May 12, 2022
Google New Ranking Signal To Support Skin Tones In Image Search
Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Why Mobile Advertising Is Becoming More Like TV's
Global CTV Advertising Impressions Now Outpace Mobile
Brands Get Pulled Into Politics
What Facebook's Move To Meta Reveals About Rebranding
Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend
Prepare For Web 3.0: Q&A With SCS' Sean MacPhedran
Google Fails To Enforce Ban On Spyware Ads, Per Report
Search & Performance Marketing Daily - Wednesday, May 11, 2022
DuckDuckGo Adds Feature To Block Google Topics And Fledge
Google To Give Users Control Of Ad Content They See Across Its Properties
Google Multisearch To Gain Near Me, Scene Exploration Support
Match Serves Google With Temporary Restraining Order
TikTok Forges Partnership With Foursquare For In-Store Visit Data
NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices Guide
New Study Reveals Best Ad Practices On Snapchat
New Attribution Platform Offered By Media Culture
mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
UScellular Taps Harmelin For Brand Media, Ovative For Performance
The Benefits Of Authenticity
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