Search & Performance Marketing Daily Editions for May 2022
- Search & Performance Marketing Daily - Tuesday, May 24, 2022
- Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
- Google Urged To Shed Data That Could Identify Women Seeking Abortions
- How Obsessed Is Your State With Social Media?
- The Problem With Traditional Consumer Segmentation And How To Fix It
- Optics Matter
- Whisky Drinkers Transcend Stereotypes In The Glenlivet Campaign
- Search & Performance Marketing Daily - Monday, May 23, 2022
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
- American Car Center Taps Harmelin Media, Cites Local-First Approach
- Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
- Why Retail Media Is Collapsing Funnels, Boosting Margins
- Researcher Warns That Facebook Accounts Can Be Hijacked When Gmail Code Is Used
- Google Adds Alt-Text Support For Gmail
- Search & Performance Marketing Daily - Friday, May 20, 2022
- Fake Reviews Surged In 2021
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
- Match Group, Google Reach Temporary Compromise Over App Payments
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
- Getting The Most Out Of TikTok Marketing
- My Great Peel Back And Replacement Theory
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
- Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
- Twitter Rolls Out Crisis Misinformation Policy
- Google Adds Alt-Text Support For Gmail
- Republicans Confront Google Execs Over Alleged Email Bias
- Search & Performance Marketing Daily - Thursday, May 19, 2022
- Google Releases Privacy Sandbox Timeline Updates
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
- Senate Bill Would Force Google To Break Up Ad Business
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
- CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
- Helping The No. 1 Helper: Siri Visits A Shrink In UserWay Spot
- An Appetite For Apps: Many Shoppers Prefer Them Over Websites
- Search & Performance Marketing Daily - Wednesday, May 18, 2022
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
- YouTube Upfront Intros Frequency Caps, New Ad Options
- Google Russian Subsidiary Files For Bankruptcy
- Google Now Integrates With Lotame's Panorama ID
- BrightEdge Creates New Layer Of SEO Insights
- Poaching Your Competitor's Keywords: Good Or Bad Strategy?
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
- No Cookies? It's Getting Real Right About Now
- Is Your Marketing Strategy Rooted In FOMO? It Shouldn't Be
- Four Ways To Improve Your Email Performance
- Search & Performance Marketing Daily - Tuesday, May 17, 2022
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
- Instacart Ads Make First Global Expansion, In Canada
- Yelp Launches Request A Call Feature, Expands Search Categories
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
- Out-Of-Home Ads Offer Good Value For Consumer Response
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
- New Report Highlights Ecommerce Trends Resulting From Pandemic
- ANA, 4As Release New Guidelines For Buying Diverse Media
- Making The Most of NFT Marketing
- Consumer Data Is Vulnerable In Real-Time Bidding System: Report
- Google Lets No-Cost G Suite Users Stay On
- Search & Performance Marketing Daily - Monday, May 16, 2022
- Why Marketers Are Misinformed About What Consumers Want
- Vimeo Changes How Videos Are Optimized For Google Search
- YouTube Releases Data -- Story Makes The Content
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
- Dstillery Introduces Cookieless Alternative
- Viewability Of Digital Ads Rises As Tracking Improves
- Opendoor Aims To Disrupt Real Estate Market
- Global CTV Fraud Climbs 70%
- Marketing Is A System
- Search & Performance Marketing Daily - Friday, May 13, 2022
- Google Takes Another Look At Smart Glasses, Focuses On Translation
- Simpli.fi Improves Connection Between Search Data And Connected TV
- Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
- A Third Of Apps Last Updated 2+ Years Ago Have Been 'Abandoned'
- Kitchen Remodeling SEO Starts Offering Classes To Remodelers
- Social Media And The Butterfly Effect
- LEGOLAND Builds a Bridge To Cognitive Diversity
- How To Keep Pace With Inflation's Major Impact On U.S. Hispanics
- Search & Performance Marketing Daily - Thursday, May 12, 2022
- Google New Ranking Signal To Support Skin Tones In Image Search
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel Plans
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
- Why Mobile Advertising Is Becoming More Like TV's
- Global CTV Advertising Impressions Now Outpace Mobile
- Brands Get Pulled Into Politics
- What Facebook's Move To Meta Reveals About Rebranding
- Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend
- Prepare For Web 3.0: Q&A With SCS' Sean MacPhedran
- Google Fails To Enforce Ban On Spyware Ads, Per Report
- Search & Performance Marketing Daily - Wednesday, May 11, 2022
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
- Google To Give Users Control Of Ad Content They See Across Its Properties
- Google Multisearch To Gain Near Me, Scene Exploration Support
- Match Serves Google With Temporary Restraining Order
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices Guide
- New Study Reveals Best Ad Practices On Snapchat
- New Attribution Platform Offered By Media Culture
- mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
- UScellular Taps Harmelin For Brand Media, Ovative For Performance
- The Benefits Of Authenticity
