Within the film, they asked USWNT stars of past and present about the ongoing challenges facing female athletes, and the sacrifices they've made to create opportunities for future generations.
Netimperative is covering research that shows what the top YouTubers earn and it may come as a surprise to many but a child who opens and plays with toys online, branded as Ryan Toys Reviews, comes
out in top spot with $26m per year.
Advertisers are most likely to look at the number of likes, shares and comments that influencers generate in social media campaigns.
Media spending growth in Canada appears to mirror that of the U.S., with TV growing moderately, but legacy print media eroding share to digital and out-of-home media, according to the just-released
March 2020 edition of GroupM's "This Year, Next Year: Canada Media Forecasts."
Asked which viewing option they would keep if their options were limited, four in ten Americans cited Netflix. Netflix has a considerable advantage -- 11 percentage points -- over its next most
indispensable sources: broadcast networks CBS and NBC, wth NBC close behind.
The expansion of Canada's ad economy has begun a deceleration that will last through 2022, according to just-released estimates from GroupM's Business Intelligence unit. The report dubs the
Coronavirus a "significant wildcard."
The amount of time young people watch public service news programmes has fallen by a nearly third in just five years, according to Ofcom research. "Press Gazette" reveals across that all age groups,
viewing is down by around 5%.
GfK figures show consumer confidence is up for the third month in a row and the likely cause is stable inflation, rising wages and low unemployment, according to "Marketing Week."
Almost all marketers said they will use the image-sharing app in their influencer campaigns this year.
AI is having a profound effect on all facets of marketing and it's expected to become the dominant way most consumers interact with businesses within the next three years. That's the finding of a
study of mid- to high-level business executives conducted by The Harris Poll for intelligent, virtual assistant developer Interactions.
While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo's and Anheuser-Busch InBev's Corona
beer brand. According to a survey of American beer-drinkers conducted earlier this week by public relations firm 5WPR, 38% said they would not buy Corona beer under any circumstances because of the
spread of the Coronavirus.
Better measurement and visibility? Surely it's all about better ads, and fewer of them?
TikTok is on track to have more than 10m UK subscribers by 2021, according to "eMarketer" figures reported on in "Netimperative."
Marketing leaders say they're ramping up investments in overall customer experience to distinguish their brands from the competition.
Most advertisers will increase influencer campaigns as their strategies move beyond the experimental stage and become more refined.
The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting.
New research from Episerver suggest that shoppers are giving brands an impossible task of prioritising privacy but also pushing ahead with personalisation, "Netimperative" writes.
They only play in the online half of the ad industry -- yet account for one in three of every ad dollars spent globally.
Social media phenom TikTok has achieved critical mass, according to the first-ever official estimates from eMarketer. With more than 45 million users accessing the social media platform at least once
monthly, TikTok is approaching Twitter's share of social media users, and is ascending fast.
More aggressive that most categories, marketing leaders in the healthcare sector expect to double their share of spending on mobile over next five years.
The percentage of marketing budgets spent on domestic markets continues to be near its all-time high, according to a semiannual survey.
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment of bi-annual tracking by The CMO
Survey, conducted by Duke Fuqua, Deloitte, and the American Marketing Association. February rose 2.8 points to a confidence index of 62.7 in February from an index of 59.8. The index represents the
average of respondents rating their confidence on a 100-point scale with 100 representing "most optimistic."
CBS' telecast of the Democratic debate in Charleston, SC on Tuesday night declined 17% from NBC/MSNBC's telecast of the Feb. 19 New Hampshire debate in terms of the number of U.S. TV households tuning
into it, according to overnight estimates from Samba TV. Charleston, however, was up 25% compared with the average 6.81 million households that have tuned into the four Democratic primary/caucus
debates to date.
More than half of retailers will be more conscious of political connections that can be made from what they post on social channels.
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant's Demand Quality Report. The spike
likely mirrors historic seasonal trends, as demand generally spikes in the fourth quarter of the media-buying calendar year, putting pressure on both the supply and demand sides to meet advertising
goals.
In recent months, I've begun to receive a variety of predictive analyses offering various handicaps from Las Vegas oddsmakers to AI technologists that are interesting to follow -- but if you ask me,
are no more reliable an indicator than the latest polls.
Relevance and personalization are crucial to engaging consumers online, but effective personalized ads can be labor intensive and hard to scale. Not to mention the new data regulations and the fact
people are demanding privacy now more than ever. So how do marketers meet consumer demands in today's data-challenged world?
The latest bot to be discovered has already earned $15m from sophisticated domain spoofing.
"The Times" has a reminder today that just under 3% of grocery shopping has moved online and instead of predicting that 40% of the market will be online by 2025, researchers have downgraded their most
optimistic forecasts to just under 8%.
China leads the world for spam, following by the US and then Germany, according to new research featured in "Netimperative."