Among all TV households with pay TV subscriptions, 11% plan to cut the cord by the end of the year, according to a study from The Trade Desk.
About a third of Americans say they are watching advertising-free streaming content much or somewhat more than they had prior to the pandemic, according to an Engine Insights study conducted in March.
As younger, more multiethnic demographic groups expand their spending power, brand messaging needs to be more inclusive.
During last week's webinar on "brand purpose," the Advertising Research Foundation (ARF) and Kantar released "The ARF Brand Purpose Report," analyzing a wide body of award-winning campaigns in order
to identify their common hooks. The report is highly anecdotal and offers a run through of examples of the best of the best purposeful brand campaigns.
America can only go so long without a respectable burger or taco. Black Box Financial Intelligence reports quick-serve sales are up slightly.
MRI-Simmons today released findings of their "COVID-19 Consumer Insights Study," including the first new official media planning segments -- "Accepting" and "Nervous" -- spawned by the pandemic. To
illustrate how these segments view the world differently, see above for their perceptions of how the government and media have handled the crisis so far.
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its exclusive member content and tools to the
entire ad industry.
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based media-planning segments. The segments, which were identified as part of a new study fielded by MRI-Simmons, cluster
Americans based on personality traits they are most likely to sustain after the pandemic subsides: "nervous" and "accepting."
The UK has slipped two places down the World Press Freedom Index to 35th place, largely due to events in Northern Ireland where Lyra McKee was murdered while covering unrest in Derry and two
journalists were improperly arrested after probing police links with terrorists. The pair recently spent a year on bail without being charged for any offence, "The Guardian" writes.
The coronavirus pandemic has been a major topic for consumers in daily conversations, but interest in the health crisis began to wane by mid-April, indicating how people are adapting to the "new
normal."
Ads that "exploit" concerns surrounding the health and economic crisis or ones that use "humorous" tones are not OK.
eMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and local TV advertising for the first half of 2020, to between $23.95 billion and $26.30 billion, from January through June.
Previous eMarketer estimates released on March 6 forecast a 2% increase for the full 2020 year to $72 billion.
To help marketers and agencies navigate the underlying shifts in consumer behavior stemming from the COVID-19 pandemic, the Business Intelligence unit of GroupM has generated the following scenarios.
A recent survey found 74% of consumers agreed it was appropriate for the pharma industry to keep providing branded and sponsored information and advertising related to their products during the
COVID-19 pandemic. Consumers still feel the need to stay informed by pharma companies about their choices and options independent of the COVID-19 virus.
Facebook just released a public health tool that tracks the spread of COVID-19 throughout the U.S. In partnership with CMU, the service specifically tracks virus-related symptoms reported by users on
a county-by-county basis.
It's April 20th, which means it's also 4/20, which means it's also a day you might expect to see new research about "420," a popular slang term referring to the use of cannabis. Here are two: One from
MRI-Simmons; and another from Horowitz Research.
UBS estimates Disney's net earnings will sink to $2.9 billion for fiscal year 2020 vs. $9.6 billion a year ago. UBS downgraded Disney's stock to "neutral" from "buy." The positive for Disney is that
its national TV advertising represents a much smaller piece of overall revenue exposure vs. other major media companies
"Campaign" is reporting on research that suggests the finance bosses at the UK advertising agencies are bracing for an expected 20% drop in revenue to the COVID-19 lockdown.
Nearly two-thirds of American consumers say they miss one or more of the brands they haven't been able to buy during the pandemic, and they are buying new ones instead, according to a national survey
conducted by Mindshare last week.
We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue.
Disruptions can be painful -- especially ones that involve existential crises -- but they also represent opportunities for positive change.
New research from Getty Images shows people are now linking the health of the environment to their own wellness.
Digital video advertising, which grew 35.5% last year, is projected to expand only marginally this year, due mainly to a second-half crash in demand from U.S. advertisers. That's the finding of
revised estimates from eMarketer, which projects digital video ad spending will decline 5.2% during the second half of 2020.
Smart TV consumption continues to spike with more at-home viewing for both linear TV and video-on-demand apps. Vizio's smart TV research unit Inscape says streaming OTT viewers watched 10% more
content overall for the week of April 6 vs. the week of March 9, the week just before state stay-at-home rules went into place.
A spot for Dovato, a drug made by ViiV Healthcare, drove 36% of engagement among a narrow selection of five pharmaceutical-related commercials that aired in March.
The COVID-19 pandemic triggered a surge in panic-buying that has subsided into a stage of "home-confined" buying of comfort foods. Consumers who can't find their favorite brands on empty store shelves
may be willing to experiment with alternatives.
Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the spread of the coronavirus pandemic.
The equity research team at BMO Capital Markets is maintaining ratings for the major ad agencies and media and information companies it tracks, but has lowered its stock price targets markedly for
all, especially media research giant Nielsen, which it projects will dramatically underperform its peer group competitors during the industry's downturn.
"Marketing Week" research shows that B2C marketers are nearly twice as likely to have been made redundant, due to the COVID-19 outbreak, than their counterparts in B2B.
A new era of "disruption" will accelerate a shift in brands' purpose to be less about the consumer and more about society, consumer researcher J. Walker Smith said during a special webinar hosted by
the Advertising Research Foundation Thursday examining how brands can best respond to the crisis.