Lexus Marketing VP Lisa Materazzo will present April 8 at MediaPost's Marketing: Automotive conference at the New York International Auto Show.
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB's "Brand
Disruption 2020" report released this afternoon, put U.S. programmatic ad spending at nearly $79 billion -- an increase of 87% from 2017, the first year benchmarked in the report.
Findings from a study published Monday, which analyzed six browsers, show how they track user location and share browsing history.
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers.
While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they are relatively unfamiliar with a promising
technology that could enable FM radio broadcasters to deliver it. The technology, known as ZoneCasting, is currently being reviewed by the Federal Communications Commission and could be approved later
this year. It would enable FM broadcasters to split advertising copy and/or media buys by geographic zones, making it more competitive as a geo-targeting medium.
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh.
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019,
according to the latest annual tally from consultant Comvergence. That's about half the volume of deals being conducted just a couple of years ago, and is down 57% from 2016, the last year for which
Comvergence discloses data in this year's report.
Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency
from their brands. Dove's #ShowUS campaign reflects that.
OMD was the winningest media agency in 2019, according to the latest edition of R3 Worldwide's new business tracking data. With 369 new account wins and $238.5 million in annualized revenues from the
new business, Omnicom's OMD unit was No. 1 by a wide margin over its closest peers.
Could it be the Boris bounce, or something more sustainable? "The Times" is reporting on a near 1% lift in retail sales in January, which is being attributed to greater confidence among shoppers once
the election out of the way.
Brands rated high at forging bonds with consumers significantly outperform top Fortune 500 and S&P brands in profit over past 10 years.
After direct visits to commerce sites, Google dominates commerce-based traffic on the internet, by a wide margin, according to results of Oribi's "2020 eCommerce Report." The analysis, which is
derived from thousands of purchases made by millions of visitors across more than 200 sites, found direct site visits accounted for 48.9% of traffic, but Google's organic (20.6%) and paid (14.1%)
platforms accounted for 34.7% of all traffic to commerce sites.
The TV news pundits skewered Mike Bloomberg's performance during Wednesday's Democratic Presidential debate in Nevada, but that's who they were talking about the next morning on the major broadcast
network early morning news shows. That's the finding of an analysis released today by Media Matters, which calculated the number of mentions of each Democratic candidate on the Big 3 morning news
shows: ABC's "Good Morning America," "CBS This Morning," and NBC's "Today."
So-called "long-form" video dominates the share of viewing for all platforms, including mobile, according to an interesting analysis of eMarketer and Brightcove date by PubMatic.
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent?
So-called virtual pay TV providers now collectively total 9.96 million subscribers, adding 630,000 subscribers in Q4 2019 vs. Q3, according to MoffettNathanson Research.
The Democratic debate in Nevada Wednesday night was tuned to by 10.2 million U.S. TV households, an increase of 126% from the last Democratic debate Feb. 7 in New Hampshire, and a 152% increase from
the Democratic debate Jan. 14 in Iowa, according to overnight data released this morning by Samba TV.
New data from eMarketer and Ipsos shows online gaming community and content publisher Twitch is approaching critical mass, especially among younger users.
Marketers rely on metrics such as engagement, sales, customer retention rate and ROI to evaluate the effectiveness of campaigns.
Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery is
projected to be down 9.4% and cable network delivery is down 2.4%, forcing both broadcast (+8.8%) and cable (+6.4%) to boost CPMs in order to cover shortfalls, according to the analysis from the
equities research team at UBS.
Podcast measurement and attribution have been a challenge because of complexities in tracking internet protocol (IP) addresses, especially for mobile devices.
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot of the Big 6 developments likely to define this
year's change and disruption. Key among the agency's predictions are the legitimate beginning of 5G's rollout/impact on consumers and brand, the role of branding in an equity-challenged world,
opportunities and obstacles for precision consumer data generated via wearable media tech, the ad industry's role in sustainability, and the continuing shift toward ad-free streaming media platforms.
While it may not be a shocker that Gen Zs love multi-format, multichannel content, turns out they're also more willing to watch longer-form ads--and may be more tolerant of video ads in general--than
those of other generations.
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that
much, a Feedvisor report finds.
There's a scintillating insight buried in Deloitte's new "Human Experience" report that should get the attention of brand marketers and agencies looking for opportunities in American lifestyle
changes. The report, which focuses mostly on the relative value of brand experiences, also identifies an "increase in free time," or at the very least, a perceived increase in the free time available
to American adults.
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue
and production forecasts for March and June quarters based on the company's decision to reassess guidance from the impact of the virus.
When it comes to the tradeoffs of price vs. "experience," some categories are more elastic than others in the minds of consumers, according to findings of a just-published report from Deloitte. The
report, aptly titled, "Human Experience," provides some breakdowns on key brand experience drivers for various consumer segments and product/service categories. In this chart, Deloitte provides a
matrix illustrating the relative importance to consumers of price vs. experience factors, and even provides a multiple for calculating the relationship between the two.
With mobile app install advertising poised to top $200 billion next year, mobile marketing platform Liftoff has released a benchmark study indexing the relative cost and performance of various
advertising formats, as well as the major mobile operating systems' install marketing costs. The just-released report, "2020 Mobile Ad Creative Index," examined more than a thousand apps over billions
of ad impressions and 189 million installs between November 2018 and October 2019 and found Apple's iOS is by far the most costly to generate installs on, regardless of the advertising format.
New research from Audience Project shows the UK has the lowest proportion of digital content subscribers. Netimperative reports that just 8% of Brits pay for content online, compared to 14% in the US
and 38% in Norway.
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought them there in the first
place. The finding, part of a benchmark study published by Namogoo, estimates that nearly two-thirds of those hijacks are inserting ads redirecting users to a competitor's store, while significant but
lower shares redirect them to online gambling or gaming sites, porn sites, or "error alerts" and so-called "clickjacking."